Metro overweight, Yamada Denki Lazi, network test the water, the domestic home appliance chain industry, the new force is taking shape.The home appliance chains in early 2010, soon to be boiling like a pot of hot water.German business giant METRO Group, January 6 announced that its 3C chain Media and the Kuo ming Hon Hai Group, a joint venture set up home appliances store. Informed sources have told reporters: “before the World Expo, the fastest this year in March, the first store in Shanghai, will be out.”

The long dormant Yamada Denki, Japan also has a new action. The Japan’s largest home appliance chain enterprises to enter China has entered a substantive stage.

Yamada Denki first domestic stores have been identified Lazi Shenyang Tai Yuen Street, is currently recruiting.Domestic appliance retailing leveraging the pattern of foreign investment is not alone. Taobao also join the fray, Taobao appliance City January 13 on the line. Taobao own this appliance Taobao outside the city known as the “professional 3C vertical platform.”Domestic home appliance chain industry, the new power is taking shape.

Intensive Reunification

With foreign companies such as Best Buy, Metro, and the layout of the intention of a long history Yamada Denki.Yamada Denki as early as March 2008, says the site has been completed in Shanghai, which is expected to open in 2010 out of the first stores. However, after repeated changes, the final choice to enter the China Shenyang, as the first step.

Yamada Denki in Japan has more than 1700 stores, 2009 fiscal year revenue is expected to 100.9 trillion yen, is expected to net profit of 395 billion yen. Despite the decline in more than 15% year on year, but still occupy the first Japanese home appliance chain, sales of the island than the second electrical twice.

Currently Yamada Motor (China) Co., Ltd., Yamada Electric (Shenyang) Ltd. and other industrial and commercial registration formalities have been completed, just waiting for opening.

Similarly, the METRO Group’s MediaMarket are actively being planned. As early as last March, Metro headquarters in Germany announced the introduction of Media in Shanghai chain selling home appliances. Metro Cash & Carry store, said corporate communications manager for Chen Libin: “MediaMarket and Cash & Carry store with the METRO Group, one of the four branches of the current Media’s affairs by the German headquarters, but is expected to soon set up offices in Shanghai.”

The source said: “Expo will be pre shop there is no problem, but the site may also change.” Earlier media reports said, Media interested in commercial buildings in Shanghai viagra for sale Tianshan shop.Foreign investment in the face of these restless giants, very calm reaction of domestic enterprises. Suning Marketing Manager Min Juan Qing said: “For the attitude of foreign investors that we are consistent, and now home appliance chain has is no longer a competition driven, but consumer oriented.”

State Department of the U.S. market have also said: “We have been concerned about the trend of foreign institutions, threats and pressure is definitely yes, but not yet constitute a substantive impact on the business. After all, the domestic chain business is very mature.” He said: “The China’s market space and a sluggish domestic market in foreign funded enterprises so that they become an inevitable choice in China. ”

However, the footsteps of pioneers has gone not so shun when. America’s largest electrical retailer Best Buy in the internal development will be very detrimental to China seven years, the number of shop no more than 10. This also Suning GOME backing their lung power. Acclimatized in the country of foreign capital has been the norm, especially in the first line market is already saturated today. However, foreign funded enterprises in these areas are still hard in fierce battle.

The State American, said: “The city’s purchasing power and publicity of their brands they can not abandon the front line help are the reasons for the market, second and third line of the market is too dispersed. Fortunately, China is still much room for growth, first tier cities as well. ”

Glanz life electric, general manager of Lu Ji, lie said: “After all, sales of home appliances is not an either or competition, the future of the urbanization rate has increased to ensure the domestic market space is also large enough. The entry of foreign capital is not the current pattern of domestic an impact. ”

Network Test Water

Domestic appliance retailing leveraging the pattern of foreign investment is not alone. Taobao Appliance City, January 13 is also on the line, with the help of popular Taobao, Taobao Circuit City start up there is beautiful, Glanz, Nokia and other 50 companies settled. Taobao own this appliance Taobao outside the city known as the “professional 3C vertical platform.”

Taobao side said: “Network marketing is a trend, 3C products, of course is no exception. Circuit City is the introduction of the user’s needs. The middle of the cost of online sales can be removed, which will bring about price advantage.” Industry that Taobao is currently doing a combination of brand and marketing into a system, in real terms, is to line the store onto the net.Suning and Gome in fact have their own Internet sales platform, but the above mentioned countries are the United States, admits: “Despite the company’s online sales to run very smoothly, but the proportion is very small.”

Lu Ji lie told reporters: “Last year, total online retail sales account for only 1.12% of total sales. Internet, the United States the most developed of this proportion is only about 7%. Internet sales channels, but the performance of enrichment, but also far from the formation of force.”

Online sales of short board is the logistics system. Lu Ji, lie said: “Traditional stores have their own business radius, with logistics support, while the network determines the unbounded two following cities and even rural areas can be purchased online. How to set up a nationwide logistics system, which is soon will face a big problem. ”

In addition, household electrical appliance enterprises are now prevailing Group buy, gifts and other promotional tools on the Internet is also difficult to realize, while domestic consumer spending habits is even more difficult for a sudden change. The State American, said: “Online sales to develop and mature take some time before, and we are also actively follow up on this new territory.”However, the network, after all, the possibility of enriching the speculation. January 17, Taobao line retail stores opened, and plans this year, in the local communities, universities authorized the laying of more than 30,000 stores. These stores were left to the imagination of a great space.

Traditional Yetai did not flinch. Last year, Gome stores Chao Zeng Guan attention in the industry to switch off the first nine months of the 158 stores. The source disclosed: “close shop initiative has been completed last year, which is of long term planning has Cialis Jelly been carried out no substantive action.” Gome is also looking forward to switching off a number of poor location, poor performance of stores and improve the company.

Suning’s movements are faster. Weihai, Wuxi, Chengdu, Xuzhou, Lianyungang (601,008, stock bar), Zhenjiang, Yancheng’s Suning Appliance (002,024, stock bar) Square, Suning Plaza started construction at the same time last year. Suning trying to own real estate business model, reduce the expansion encountered in the process of leasing risk, lower operating costs.

“Types of businesses in a variety of Yetai the layout of future competition is certainly comprehensive. But the new competitors will be more Kamagra jelly competition in order to differentiate the means will not use our methods and existing enterprises to form head on collision . “The people of the home appliance chain Gome sales still very confident about the future of the pattern.

Author Bio: I am a professional editor from China Products, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about auto range multimeter,office paper file,euro profile lock, welcome to visit!

Category: Marketing
Keywords: auto range multimeter,office paper file,euro profile lock,