Trade Show Graphics – Best Practices and Things to Keep in Mind
Graphics play a very important role in the design of a trade show booth. Exhibitors extensively use graphics and eye catching visuals with catch phrases and punch lines to grab the attention of their audience. Using good trade show graphics at a booth is important because if the booth is not impressive Cialis Professional enough then potential customers would simply move on to the next one without paying much attention to what you are promoting or selling.
Most trade show graphic designers follow “less is more” as a rule of thumb. The graphics should always be clean and uncluttered. Ensure that you don’t use a lot of text on your displays and resist the urge to use too many visuals and photographs as well. Most displays look shoddy simply because they have too much on them. Such displays create a negative impression on the minds of potential customer.
To understand what kind of graphics would work in a trade show, try and visualize a highway billboard that made a great impression on you. Now ask yourself a simple question. Why do you remember that particular billboard so vividly? When designing the billboard the advertiser took into consideration that you would be whizzing past his advertisement at over 60mph. This would give him just about 3-4 seconds to convey his message and make an impression on your mind. As a result, the billboard would have been crisp in its message and conveyed it with only a few words and visuals. The lettering and font would have been appropriately sized to make it easy for the eyes to pick up and the brain to register. Even the use of color would have been limited to not more than two to three families. All these put together would make for a design that can capture the attention Kamagra Gold of a passerby in a glance.
Similar to billboards, you have but a moment to capture the attention of your audience and visitors who are moving from one booth to another. If your design does not convey a powerful, convincing and meaningful message to a passerby, then they would not take the initiative to step into your booth and enquire about your products. Keeping your message direct and short and employing creative and simple graphics will help generate interest in a trade show visitor.
Your tradeshow graphics should be able to answer three basic questions that all exhibit attendees have. The first question is who you are? This needs to be answered easily and quickly, so ensure that the name of your company or your logo is placed in a prominent location within the eye level. The second question is what are you selling? Your graphics should ideally include pictures of your product along with relevant catch phrases to let your potential customers know what you offer. The third question in the mind of your customer is why would I want to buy it? Your graphics and text should convincingly highlight the benefits of your products.
If your trade show graphics design is able to answer these three questions, then you can rest assured that you have /”>brand propecia online developed a high-impact display that will guarantee your success.
Author Bio: For more information on pop up displays and trade show displays, contact an exhibit professional at Adfab Exhibits.
Category: Marketing
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