As Google casts its net further afield with forays into real-time search and social media, it is easy to see it as something to be scared of, if not an institution to rebel against. As an agency providing travel marketing solutions online, we try to bear in mind that our websites are Google’s products. However, this goes for websites in any industry, so keep your SEO white-hat and work with Google – your ranking results will reap the benefits.

Google May be a Giant…

…but it might be a mistake to think of it as your enemy. If Google is a business, then what is its product? That’s right – your website, along with the millions of others that are on the Internet today. And their customers? Viagra Jelly The searchers. It may seem as if Google haphazardly throws together search results with little regard for the searcher, or what it is that they are looking for.

However, this approach would certainly not be in the viagra alternatives best interests of the search engine. Google works on a strict relationship-marketing basis, i.e. it is the relationship with the searchers that is important to them. As such, it is crucial for them to ensure that the search results they provide are as relevant and as specific as they possibly can be. The rules and standards that are in place with regard to optimisation are not there to catch you out; they are there to produce higher quality search results.

Why Wear a White Hat?

It’s all too easy to assume that Google has grown so big and so clever, that it won’t notice a bit of spam here and there, but don’t be so sure. There are many black-hat SEO-ers out there, who attempt to beat the search engine systems using spamming techniques such as keyword stuffing, hidden links, doorway pages, and link farming. However, whilst these somewhat underhand strategies might work temporarily, they will only be successful until the next time your site is indexed, at which point the chances are the search engine spider will pick up on your spam. If this happens, you can expect your site to drop out of the rankings once and for all (or for a very long time). So why wear a white hat? Because Google’s rules and regulations are in place to ensure that they can provide the best possible search Kamagra results. Better to win yourself good rankings by abiding by the rules, than to risk having no rankings at all.

Working Hand in Hand

Whatever other pies it may dip its fingers into, Google’s priority remains delivering good search results to its customers. By doing this, they ensure that searchers will return to Google, rather than using another search engine. By putting in place rules and regulations that relate to keyword frequency, title/meta tags, and other aspects of SEO, they can be sure that the highest ranking sites are the most relevant. So, if we keep these guidelines in mind, we are not only helping Google retain customers by providing them with the best possible products to work with, but we are helping ourselves to gain customers by achieving the best possible rankings.

So, whilst it is important not to under-estimate Google, it is important not to be scared of it either. A giant it may be, but in essence a friendly one. Taking a white hat approach to SEO and working hand in hand with Google will not only help them to provide good search results, but your ranking results will reap the benefits. This is important to any industry sector, not just those working towards travel marketing solutions online.

Author Bio: Frank Orman is the Managing Director of LeadGenerators, an SEO marketing agency providing travel marketing solutions online in London. LeadGenerators offers online marketing solutions to achieve first-rate sales conversions for your business.

Category: Internet
Keywords: travel marketing solutions online