There are a lot of ways that satellite and cable companies market themselves. In any company the marketing principles that are used are virtually

the same and with the satellite companies it is no different. This article is going to discuss how the satellite and cable companies market themselves to consumer and evaluate it from an effectiveness standpoint.

First of all the product offered by satellite companies seems to differentiate itself in a few key ways. The first is quality of service and the second is being high tech. Dish network is Silagra a truly digital service which means that unlike the cost propecia cable companies it is capable of offering true high definition service and has a much clearer picture with fewer interruptions. In terms of being high tech, the company has earned itself a reputation by being the first to offer such features as Digital Video Recorders and many other services.

Second is price. The satellite companies are very competitive with Brand Cialis cable companies when it comes to price. This means that they will try to cut prices as much as possible to be the price leader. There are those who question whether this strategy is as effective as it may seem. The concern comes because too many a high price is the symbol of higher quality, many people think that if dish network were to raise its price that people would view it from a higher quality standpoint and therefore would be willing to pay the higher prices.

Promotion is something that they do a lot of. These companies seem to use a lot of personal selling techniques for promoting their product. This is accomplished through things like call centers filled with college students pushing sales through the markets and many personal salespeople at events such as fairs and the like. They also do a lot of television advertising and print ads where they are effective. Once again, one has to wonder whether the company might be better off establishing itself as a high priced quality leader. If so the method of using call centers may not be the best approach because it leads to degradation in the mental perception of the brand in consumers.

The only way that you can get dish service is to have a dish representative come out to your home and install the system. This obviously raises costs but is better from a branding point of view because it prevents consumers from mis-installing the system.

Author Bio: Sterling Commerce Group INC (http://www.sterlingsatellite.com/) is a Top Five DISH Network Deals authorized retailer.

Category: Business
Keywords: dish network deals