It is barely more than a year since Honda dramatically withdrew from Formula 1. As it happened it was a fateful decision as they sacrificed the chance to be named champions as Jenson Button stormed to victory in a car reborn with the power of Mercedes.

As PR disasters go it was quite a big one, but a year and a half on, what has been the tangible effects? For example, has the teams retreat from the greatest motorshow on earth had an influence on the prices you can expect to buy for a used Honda?

At first sight, this might seem a curious analogy to draw, but bear with me. It actually offers quite an interesting insight into the importance Cialis Jelly of publicity to a car’s marketability and also the motivations behind why we purchase a car.

First of all manufacturers enter formula one for a very good reason. It’s a fantastic platform for your brand name. If you can power a car to the front of the grid then you gain instant cudos. It’s something that manufacturers such as Ferrari and Mercedes have cherished for a long time. Clearly the Japanese giant believed the publicity it received from its involvement in motorsport no longer justified the expense involved, and to a certain degree you can understand their point.

People do not buy a used Honda because of its association with speed. They’re looking for the legendary reliability the brand has come to epitomise. Love them or loathe them even the harshest of critics has to admit that they do a sterling job for their owners.

This is something the manufacturer itself plays up to, trying to encourage customers Kamagra jelly to buy only approved used Honda cars from an authorised dealership. This might be more expensive, they say, than going for the private market, but you benefit from full service history and the customer service you’d expect from a major manufacturer.

It is a strong argument and one that holds sway even in these difficult economic times. Given that you can understand why the value of winning Grand Prix might not be enough to keep them in the sport, especially when success can never be guaranteed.

For proof look at the prices of a used Honda. These have remained strong with buyers investing in the sense of reliability and dependability these cars bring. They may not have the flash of a Ferrari or the style of BMW and Mercedes, but that is not the target they’re going for.

Author Bio: Dominic Donaldson brand propecia is a motoring expert. Find out more about Used Honda and the services offered from Inchcape.

Category: Cars and Trucks/RVs
Keywords: Used Honda, Second Hand Cars