Organic search results – as a part of the SEO (Search Engine Optimization) lexicon, is of rather recent origin. It was first used in 2006 by the noted British internet marketing consultant, John Kilroy. Since then, its usage and currency has spread like wild fire in the SEO world. Appearing a the top in the listing in the “organic search results” is the holy grail for any SEO expert with his/her salt. So, what exactly is an organic search result, and why is it so important for search optimization efforts of your website? More specifically, what are the benefits of being featured in the organic search results?

Whenever you conduct a search for any topic (word or phrase) on any search engine, the search engine results page is thrown up. For the purposes of convenience, we will consider the biggest of them all – Google. Now, if you search for a term, say, ‘small business ideas’, the resulting page will show up a number of results. These results appear there because of two reasons – either the webpage is relevant to the search term, or it can be an advertisement. On a Google SERP (search engine result page), the paid listings, or advertisements are shown on the very top of the page, and to the right of Brand Viagra the SERP display. The remaining entries are those which have come up by the sheer virtue of their being relevant to the search term you had entered, and are, therefore, called organic search results.

The value of appearing on the first page is tremendous, especially in case of competitive keywords such as ‘small business ideas’. The topmost entry in this case may be getting several thousand hits (or more) everyday. Therefore, this is where you want your website to appear, and that explains the obsession with ‘organic search results’.

If it is important to appear on the first page of the search results, and when paid listings (a.k.a., advertisements) are also shown on the same page, then does it mean that you can ensure a traffic stampede to your website by buying an ad? Especially if you have a new website, or your SEO efforts are not yielding the desired results. The answer is – NO. Well, you can get a decent amount of traffic, if you are able to craft a good ad, and you have enough bidding power to stay on the top of paid listings, but the results will never match those of organic results. This is due to a number of reasons.

In the days of yore, when the paid listings had just started to appear, a majority of the readers never quite understood that they were advertisements. They were all text ads, quite different from the banner ads that the users had to face till then. Gradually, the readers began to learn the truth, and today, the situation has come to such a head that most experienced web users have developed the same kind of ‘blindness’ to text ads as they had earlier developed to intrusive banner ads. This reduces the efficacy of attracting traffic by paid advertisements. The typical reader has a higher level of trust towards organic results as compared to paid listings.

Secondly, the evolution and development of ‘geographically targeted advertisements’ has also reduced the effectiveness of the paid listings to attract huge number of visitors. Geographically targeted advertisements essentially mean that a web user in USA will get to see different ads than what a web surfer in India will see, even for the same keyword. Come to think of it, even the organic search results might differ for these users, depending upon their surfing and search habits and history.

Of course, one cannot dispute the importance of paid listings and advertisements, they are absolutely essential if you have a business website, or want to start attracting visitors to your new website in a matter of hours. In this respect, its is best to evolve a mixed approach, buying cialis without prescription wherein you continue to optimize your website to get the maximum number of visitors in an organic manner. This can be done by following a long term SEO strategy, and of course, lots of fresh and relevant content. At the same time, you can keep advertising your products or services through paid listings.

And cialis cheap remember, you can attract visitors to your websites by any of the two methods, but for retaining visitors, turning them into repeat visitors, and eventually into customers, requires good content, which essentially means useful content.

Author Bio: Myhosting.com takes pride in offering a range of competitively priced web hosting services, including domain and email hosting. This Web host service provides Search Engine Optimization and Pay Per Click Search Engine Marketing for your business. Know more about the company’s services by visiting myhosting.com or calling 1-866-289-5091.

Category: Internet Marketing/Search Engine Optimization
Keywords: organic search results,search engine optimization, geographically targeted advertisements, SEO, paid listings, SERP