E-mail marketing campaigns are a vital weapon in the arsenal of business websites and internet marketers. More and more internet marketers have realized the importance of e-mail marketing, and some have succeeded tremendously in growing their businesses and website traffic due to their efforts. It is expected that a greater number of businesses, both online and offline, will turn to e-mail marketing in the future.

What are the essential elements of a successful e-mail campaign that will help you to provide maximum returns on your valuable dollars? The top 10 most important elements of a successful e-mail marketing campaign are:

1. Create a Targeted Mailing List – This can be done by capturing Kamagra Gold the e-mail addresses and some other preliminary information, such as name and addresses, that you may need for your campaign.

Use the double opt-in feature. In addition, a number of targeted lists are also available on the internet which have been created by established internet marketers.

2. Acknowledge New Subscribers – Once a user has subscribed to your mailing list, send a confirmation mail with a welcome message, and with additional information such as the expected frequency of your mails, your objectives, and an assurance to not send spam mails. Also, provide your contact inforomation – it reassures the subscribers and encourages trust.

3. Avoid Spamming – Not only should you assure the customer that you would not be spamming his/her inbox, you should be diligent in following this maxim. Do not send mails more frequently than what you had promised initially.

4. Personalization – The copy of the mail should be crafted carefully so that every individual subscriber feels that he/she is being addressed personally. At least include the customer name in the salutation at the start of the message – every autoresponder provides this feature. Avoid starting your mails with “Dear Reader/Subscriber” – it sounds spammy, and impersonal.

5. Create an Effective and Catchy Subject line and Headline – The subject line of the mail should be interesting enough to entice and encourage the subscribers to open the email and read it. The headline should also give an indication of what is going to follow in the main mail body.

6. Keep the Mail Body Readable – The body of the message should be easily readable – lines should be 65 characters in length or less, and the copy should be easy to read and comprehend. The email should be to the point, and should not contain useless fluff. Your subscribers will appreciate it!

7. Give an Incentive to Subscribe – The subscribers should be encouraged to
stay subscribed – give them unexpected gifts from time to time – such as free e-books or courses, and special offers.

8. Effective Call to Action – Do not be shy to tell the subscribers what you actually want them to do – purchase your product or service, or take a membership of your site, or whatever other objective you want them to initiate.

9. Track Your Performance – Keep a track of all your campaigns from the very start. This would be useful in future, when you seek to start other campaigns, your past performance would serve as a guide. In addition, constant supervision will help in making necessary course corrections – whenever needed.

10. Follow Up – Whenever you make any offer over the mail to your subscriber, it is good marketing practice to remind the subscribers a number of times – it is understood that a typical buyer needs seven incidents of contact before eventually deciding to make the purchase. Also, once you have made the sale, you can convince the buyers to make purchases for complementary or higher value products in the future.

A well run e-mail marketing campaign can be an immensely successful aid to your business – indeed a number of internet marketers earn decent profits only by making offers to their subscribers via email. An effective e-mail marketing campaign may be well worth its weight in gold, if successfully implemented.

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Category: Business/Network Marketing
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