Ten years ago Conversion Analytics was a meaningless word in the world of web marketing, today it is fast gaining popularity due to the realisation that it is vital to measure how much traffic is being directed to your website and where that traffic originates from, in order to develop better web marketing strategies for future business.

Latitude gives you an introduction into this rather new area of web marketing and explains why if you’re a webmaster; why you should be using this alongside your standard SEO and PPC practices.

Conversion Analytics is about creating more targeted traffic towards your website that in turn increases traffic and revenue. It is not only a tool for seeing how much inbound traffic there is to your site but should be used as a tool for target marketing and to make sure when a potential customer types a keyword linked to your product/business into a search engine that your website will be one of the first they see.

Web analytics does not only concern SEO but also allows you to monitor PPC campaigns and measure their effectiveness. If you’re not using an conversion tools at the moment and are running SEO and PPC campaigns then now is the time to invest in this area, after all what is the point of spending so much on SEO and PPC if you have no means to measure the effectiveness of your campaigns.

There are a whole range of web analytics packages available nowadays and it is just a matter of finding the right package that matches your needs. The Tadacip two simplest and most popular are Google Analytics and Yahoo Web Analytics, which can be used within your web browser and take a fairly short period of time to adapt to, both offer similar features in terms of analysing web traffic and discovering organic and non organic keywords, however Yahoo is known to offer a slightly more in-depth analysis but this is just down to personal preference and what exactly you wish to measure for.

There are many more web analytics packages available such as ClickTale, Levitra Omniture, Tealeaf and Webtrends most of which are accessible through web browsers. Choosing an analytics package is all down to preference, some are free and some you have to buy but it all depends on what data you want to see and the way you want to see it.

The advantages of having an analytics package is to allow you to target specific potential customers, accurately predict developing trends, give an insight into competitor behaviour and to invest time in the most suitable leads.

Author Bio: Latitude is one of the largest and longest-established digital marketing agencies in the UK, with expertise in SEO, PPC, display advertising, social media, conversion analytics and affiliate marketing. Original article is here.

Category: Internet Marketing/Search Engine Marketing
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