Retailers are forever battling one another to attempt to secure a larger market share. Merchandising is the practice of promoting Kamagra Gold and sustaining commercial activity and in order to increase their commerce and profits, companies must employ a range of methods, practices and operations to ensure that their products or services are as saleable as possible.

There is no doubting which merchandising method customers most enjoy seeing their favourite retailers carry out. Promotional pricing is a quick method to promote and increase sales in the short term. Promotional planning is needed within a company to ensure that sales are implemented strategically and are that prices are competitive but still profitable though. Strategic sales planning is often based around seasonal considerations, national holidays and major events.

The sales planning year often begins with the traditional January sales, where excess stock from the Christmas period is reduced in price in order to clear it. These sales are always well advertised and tend to be taken more or less for granted by the British public. The next major sales strategy to be implemented is in preparation for Valentine’s Day. Themed merchandising to capitalise on the popularity of events or holidays is a regular ploy and is implemented throughout the calendar year. In terms of Valentine’s Day, companies will use promotional themed imagery to attempt to relate their products to the special day in the minds of customers. A key to successful merchandising is to create a flexible image for your product, meaning it can be adapted to fit any event or special day.

Easter soon follows Valentine’s Day, with posters of cute rabbits and chicks popping up everywhere to promote products. Mother’s Day and Father’s Day follow pretty swiftly, before products begin being marketed with the summer in mind. There are often major sports tournaments taking part in the summer and coupled prescription cialis online with the rise in tourism throughout the season, there is an increase in demand for nationally themed, patriotic merchandising methods. World Cups in particular see companies marketing all sorts of products using the English football team’s image.

The end of the summer sees the fairly small ‘back to school’ market boom, with every little piece of stationery and clothing being marketed as a ‘back to school essential’. A couple of months on, Halloween imagery is used by companies in order to shift their products. Then, of course, it is Christmas, an event that in many ways sells itself. Many companies will not market their products specifically in terms of Christmas, partly because they can be sure that customers will be in the market for Christmas presents regardless of the merchandising methods that are employed.

Author Bio: Dominic Donaldson is a merchandising expert with many years of experience in the commercial industry. Find out more about merchandising at http://www.ukims.co.uk/

Category: Business
Keywords: merchandising