To be able to meet this issue the internet businesses must be aware, what are the needs of the target group, i.e. what benefits they are looking for or what problems they have to solve? The needs are many, so the challenge is how to define them?

1. The Need Of The Market Research.

A marketer can make a map about the benefits by surfing through the offers niche by niche. Or at least the first result page at Google. This is very useful, because the offers tell the total supply and if the marketer knows the results of the different internet businesses, for instance from the marketing forums, he can approximayely undersand the chances in the different niches.

The target is not to create the same benefits, which are already in the market, but to create a benefit for the internet businesses, which has unique features and which is presented in a different way. Actually the niche can be very small to fulfil the profit needs.

2. The Difference Between The Benefit And The Feature.

If a person has to make a whole, which has the size of 10 millimeters he will need a drill, which is of that size. That is called the feature of the product. But actually a consumer does not have a need of a drill, but a need to get a whole, which is of the size of 10 millimeters. Viagra Professional That is the benefit.

3. Is The Offer Competitive?

The idea of the brand building is to offer unique products in a unique way. But these products must be useful, i.e. they must offer benefits to the buyer and in a competitive price. So actually the benefit is much wider term including all the possible aspects of the brand image.

4. Can The Market Eat The Benefit?

Yes, the competitors can eat the benefit by offering products, which do the same or by marketing them with a much stronger volume and by creating stronger brand images. Also the market need can be changed so that the target group needs a little bit different products or services.

5. How Big Is The Benefit?

The benefit itself can be very small one, but the image about that much bigger. And there are also benefits, which are very difficult to see, especially in the area of the internet business marketing. Because the competition is so hard, it is more realistic to try to create small benefits and to offer them in a unique way.

One way is to create a brand name, which is strong. The strong brand can make the benefit to look bigger than what it actually is. And the tie with the consumer is stronger than with the rational product benefit.

Author Bio: Juhani Tontti, B.Sc., Marketing. To become successful the internet home business must offer benefits to the other internet business marketers. Visit: internet businesses

Category: Business/Business Opportunities
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