Unless you have been in hiding for the last two weeks you will be well aware that the Football World Cup is taking place at the moment. If you are not interested in football, don’t worry I’m not going to spend the whole article talking about football and what went wrong with the England football team. What I will look into is the way that the game has completely changed from what appeared to be a popular sport into something that has become a complete media frenzy, requiring managers, coaches and players to take part in media training to avoid dropping potential bombshells in press interviews.

There has potentially been more action happening in the press room over the last two weeks than on the pitch as the vultures within the media look to lay potential mine fields down for the managers, coaches and players to obtain the headline, sound bite or snippet that will provide them with the piece of information that will get them the front page, main headline or top piece of information.

Most of the teams have been provided with extensive media training before the tournament to help them avoid blunders during the contest. However, that hasn’t stopped the odd howler from getting through, mainly in the form of Diego Maradona who suggested that Pele should head back to the museum and John Terry stating to the English media Tadalis SX that the team would be meeting with the manager to discuss unrest in the camp. When sporting professionals come out with comments like this it must be just as disastrous for the media training companies who provided training as it must be a success for the assembled media.

Although the example above applies to the sporting world, we shouldn’t assume that the rules don’t apply to our own business sectors. When problems arise within your company the media will hunt down a news story just Kamagra jelly as quickly and viciously. It might sound a little heartless, but at the end of the day these people are just after a story and they don’t particularly care who they have to manipulate to get that story.

Make sure that your staff are fully prepared in 2010 with a professional media training course. The media training course will help them deal with the potential pitfalls of dealing with a crisis and how to manage the situation to the best of their ability. Make sure your company doesn’t score an own goal in 2010.

Author Bio: Dominic Donaldson is a media analyst with many years of experience in the industry. Find out more about media training at http://www.mediatrainingonline.co.uk/

Category: Business/Communication
Keywords: media training