In this tough economy, we are all doing as much as we can to bring in new customers and keep the registers ringing. With competitors feeling the same pain and not as many new prospects to go after, it’s been even more challenging. Add to this the fact that consumers aren’t spending as much, and you have a very tough situation for everyone. But there are things you can do to get a leg up.

Regardless of your business or industry, the ease and accessibility of technology over the past 20 years has revolutionized the workplace. While you probably wouldn’t be able to conduct business without your phone or computer, many techie gadgets like your paper shredder or USB coffee warmer are more of a convenience than a necessity. Knowing what you need to conduct business and grow sales versus “nice to haves” is an important distinction, especially in a time when we all need to reign in spending. We need to find services and solutions that can help us make more money.

So, what about your custom on-hold message? On-hold messaging allows you to highlight your services and products, promote your credentials, and enhance your professional image, but is it really vital to the success of your business buy cialis brand or is it more of a novelty? A national study examined just that, and their Viagra Professional research yielded some interesting results.

In order to determine the effectiveness of custom on-hold messages, researchers documented the average length of time that callers would wait on-hold when listening to silence, music only and custom on-hold messages so they could compare the data. A national study published by North American Telecommunications Association reported the following:

* Callers with SILENCE on-hold will hang up in less than 1 minute and 90% hang up after just 40 seconds
* Play MUSIC on-hold and callers will hold 30 seconds longer
* With a CUSTOM ON-HOLD MESSAGE callers will Levitra Professional hold up to 4 minutes

A CNN Survey reported that “the average person spends 60 hours per year on-hold…without music or messages, 60% of those on-hold will hang up and 30% won’t call back”.

The numbers speak for themselves: custom on-hold messages are more cost-effective and yield better results than other traditional forms of advertising. It’s a no lose proposition! If you have never used this type of marketing before, it’s a good time to test it out. Chances are, it’s going to work very well for you.

Think about it: Your customers have already contacted you, and they are looking to do business. Cross-marketing services or products just makes a lot of sense and is highly effective in an on-hold environment. Best of all, you have their undivided attention. A custom on-hold program allows you to guide your callers through the information you want them to be aware of without creating pressure or obligation. They want to talk to you – so they’ll stay on hold until they have a chance to do that. While you have them, it’s a perfect opportunity to connect with them in a way that may never happen again.

Author Bio: Steve Gorick is president of Creative Audio Imaging, a leading on hold messaging company. He has helped hundreds of clients develop successfultelephone on hold messages for their businesses.

Category: Business/Advertising
Keywords: on hold messages, on hold message, telephone on hold messages, message on hold