The day-to-day maintenance of your web based business probably involves spending a lot of time managing your ad campaigns and pay-per-click accounts. Online tools like Google Adwords are excellent Viagra Professional for keeping track of traffic, budgeting your campaigns, and testing changes to your website. The only problem with this approach is that increasing traffic to your site with pay-per-click doesn’t necessarily mean that you will increase conversions. Google’s conversion optimizer allows users to bid on actions rather than clicks and to effectively set their ad campaigns on autopilot. How do you know if the conversion optimizer is right for you? Read on to find out.

Because Google’s conversion optimizer bidding system is based on conversions (sales, opt-ins, etc.) rather than clicks, Google is motivated to place your advertisements in front of the buyers that will be most likely to convert. For some users, this means that they can set up their maximum bids for each action and watch their sales increase. Generally, the longer users have been actively using Adwords, the better Google conversion optimizer works. The conversion optimizer requires that users have a history of 15 conversions in the last 30 days, but more is always better.

Google has figured out how to strategically place ads for most likely returns, but they can’t guarantee that their efforts will always stay under your maximum bid, because they ultimately can’t control customer’s minds (yet). So really, you’re still paying for clicks. Google has good information that will adjust when and where you get impressions and they will adjust their cost to keep you close to your maximum bid price, but if your site doesn’t convert well on its own, you might be wasting your money.

So is Google conversion optimizer right for you? It’s hard to say, but luckily it’s free for current Adwords users so you can Levitra Professional test the system yourself. Keep careful records of your results to make sure that Google’s adjustments are in your best interest. It’s also vital that you continue to focus on improving your website’s conversion rate, because that will in turn lower your cost per conversion and improve your overall sales. You should also do your homework to determine how much each lead is really worth. If your website converts well and you know how to bid for leads, Google conversion optimizer could be a great time saver for your business, but don’t assume you can set it and forget it like a Ronco rotisserie – that would be a recipe for failure.

Author Bio: Sam Everton works with PMI coaching to help people find the path to success that works for them. You can read more about PMI Coaching and its programs for innovative success education.

Category: Business/E-Commerce
Keywords: google optimizer, website statistices, pay per click advertising