Direct mail marketing is a kind of advertising that reaches out to its potential customers without the use of traditional channels of advertising like television, newspaper, or radio commercials.

Businesses communicate directly to their respective audience through flyers, promotional letters, signage, posters, catalog distribution, and street advertising.

Direct mail marketing is usually used by small to medium enterprises which do not own yet a well recognized brand message especially those with limited advertising budgets. Though there’s not much money spent in this form of advertising, it can definitely offer a positive return on investment when executed properly. This is because the message that you want Levitra Professional to transmit is not hidden with over complicated branding.

Another thing, when you communicate directly to your audience, you are going to get first hand information which is definitely much helpful than when you just get it through a media platform.

There are various ways to do direct mail. As a start, you can do it in your neighborhood. You can distribute flyers to people near your business establishment, or you can place discount coupons or special offers on cars parked near your office. You can also send emails to some potential consumers. Sending ads through emails is really one of the cheapest and the most convenient way of advertising.

Though these messages can become spam mails and can be a hassle to people, if read by two out of ten potential customers to whom you sent the mails with, this form of direct mail can already be a great help in boosting your business.

The best way in making your mailing campaign a success is to let your customers sign up for a mailing list. With the help of the mailing list, you will have information of the parties that are quite interested in the products or services you’re offering without overflowing these people’s inbox with spam mails.

If customers purchase something from your store or avail of the services you’re offering, you can let them sign up on your email list. If they do that, you can immediately send them emails to offer them some discounts or special offers for the loyalty they have shown in your business.

To those customers who just visit your store but not purchase anything, you can also let them sign up on your email list. If they do, this means that they are interested in your business so, tell them that you are sending them emails of your promos and special offers. In this way, you can still keep in touch with them and make them become real clients in the future.

Direct mail marketing becomes a huge trend nowadays because in many cases its positive effect (but not the negative ones) can be measured immediately. If a marketer for example, sends around 1000 promotional emails, and around 100 people responds to the promotion, the marketer can confidently say that the marketing campaign launched led to 10% direct responses. But the number of recipients who are not interested with the products or are feeling the discomfort brought by the amount of junk mails received, however, is not easily determined.

By contrast, measurement of the other forms of marketing is usually indirect, since you can never receive direct response from a consumer. So, measurement results are not that accurate.

Direct mail needs much of personal effort and takes more time compared to the other forms of marketing. There’s much effort done just to get the information to your potential clients.

Well, if you are just starting your business, this is a great way to inform people your products and services and that you exist. Of course you don’t want to spend most of your capital just with marketing campaigns, right?

Author Bio: Marc Trimble is a web developer and CEO of West7th Design and Development (www.west7th.net). With over 18 years of internet experience, Marc Trimble helps small business and non profits succeed online using direct mail marketing software and other web 3.0 technologies.

Category: Marketing/Direct Mail
Keywords: direct mail marketing, direct mail marketing campaigns, direct mail marketing service, direct mail marketing jobs, direct mail