E-commerce is becoming more and more popular nowadays. People tend to buy things online instead of shopping in real shops because buying things online is cheaper and easier.

How to attract new buyers?
How to maintain existing customers?

The ultimate objective of any email marketing strategies should be to attract, satisfy, and retain customers. Thus, a discussion of online customer behavior from the management perspective should address this objective. Attracting new customers holds dual relevance. First, for any innovative good or service, the first buyers provide revenue needed to pay for research, development, and launch costs involved in bringing a new product to the market.

Marketers must generate positive revenue streams quickly to grow their businesses. Moreover, it is not possible to retain all buyers as customers, so it is necessary to acquire new customers continuously to replace those who leave. Second, new customers are important because, in addition to an initial purchase, they bring the potential for lifetime value, which is the stream of profits that accrues during a customer’s relationship with the firm. By itself, attracting new buyers is not enough; firms need to retain at least a portion of first-time purchasers to remain viable.

For attracting new buyers, you need to make sure your message could get through customers’ mail box. Increased efforts by the major email systems have included mechanisms to trap unsolicited emails from getting through to the recipient’s inboxes. Be certain that you use a double opt-in method to ensure that you are ‘white listed’ in your recipient’s email system. Also, be careful with the use of such words as ‘Free’, ‘Save’, ‘Discount’ etc in both your subject line as well as email text.

Personalization could also be important. Increase the click thru and read rates by using the recipient’s first name, as in “Dear John” rather than “Hi, there!”. This makes your subscribers feel as though they already have a relationship with you. Just doing this little thing can improve reading and click thru rates by as much as 650%.

Numerous studies have shown that most Internet users respond better to plain text links rather than clicking on an image to take desired actions. For this reason, always use bold, blue, and underlined text links to obtain Kamagra more conversions and sales.

Make sure you are not sending only 1 round of emails to your existing clients. The campaign need to be persistent and meaningful. It’s not good if you always send sales-driven emails. Please also try to send some blesses on holidays; online shopping tips; interesting stories sharing, etc. you need to treat your existing clients as friends. Meanwhile, they will repay you more by buying more products from your online site.

Author Bio: Radica Systems Limited is a leadinge-mail marketing solutions provider in Asia.More than 500 enterprise companies trust Radica.

Website:http://www.radicasys.com

Category: Internet Marketing/Email
Keywords: permission based email marketing