How To Approach Bloggers To Increase Your Chance Of Being Accepted
There are millions of blogs on the Internet, and even many millions more who read them daily. Evidently, interacting with leading bloggers can be a real boost to your business, if you can make your product favorable in their minds and encourage them to market it.
The other side of this coin, of course, is that a disgruntled blogger can easily set back your public reaction with harmful articles and horrible publicity if you anger them, annoy them, or anything negative in general. So how do you go about winning them over in the blogosphere? It all boils down to a sacred rule and some common sense, but here are some ideas to help you along your way.
Tell your story
Understand what moves a blogger; their main goal is to write a story that will make their readers think as much as possible. They will have to angle a unique perspective to grab the attention of their readers. If you can provide this opportunity to a blogger, they will go that extra mile in spicing up your story, and it will establish a beneficial relationship with them.
Offer exclusivity
Once again, imagine you are the blogger, and think about what makes them move. The best bloggers are always trying to get that first story that makes their competition’s readers browse their articles before anyone else’s. Exclusive stories are like diamonds in the rough for bloggers. If you can offer a unique story to a blogger, the odds that said blogger will passionately write about you will increase tenfold. However, you must be absolutely genuine and real about everything and maintain the exclusivity agreement.
Unexpectedly, I am hardly offered an exclusive on upcoming stories, and normally offered free products or services that I don’t have any use for. Any experienced blogger worth their weight in gold – who has dedicated readers and integrity – will be interested more in an exclusive than a free thing. Bloggers who see themselves as professionals are usually the ones with plenty of readers and power, and the best way to be in their good graces is to offer them exclusives.
Research
This is a basic rule in all situations, but it really pays off when you know who you are talking to before you send an email. Brush up on the blogger’s site to truly understand who they are before you reach out to them. Nothing impresses a blogger more than an email with an actual opinion about their previous work. One thing for sure that really angers them is to address them by the wrong name, or saying you want to be featured on their competitor’s site. Seems simple, but actually, this is a general mistake for many.
Be Tadalis SX open
The best bloggers perform a little bit of digging and detective work, so it pays to be open and upfront about who you are, your wins and losses. Bloggers know when you’re lying and they aren’t going to write a story with their reputation on the line, so if your story doesn’t match the actual facts, be ready for a fight. If your company has some publicity errors or problems, it’s way better to talk about it right away and explain the situation rather than trying to hide it.
Be ready
A majority of PR agencies work on the numbers approach – they spam press releases to as many eyes as possible, but when it’s time to do the work for image requests, personal quotes and many other types of information, they all of a sudden disappear. If a blogger decides to write a story about your product or service, they will need pictures, prices, and more. If you make it harder for a blogger to do their work, they will probably move on to something else. If you make this a package deal, it makes their life easier to spread your message, which makes it likely they will work with you again in the future.
I know how this sounds pretty general, but you will be amazed at how many professionals contact you knowing nothing about you. I think that in the rush of things and limited schedules, we all need simple reminders on how to approach people we’re trying to build relations with.
Author Bio: The web’s first wholesale forum dedicated to the discussion of drop shippers, wholesalers, importers, manufacturers and trade distributors, dropshippers and dropshipping wholesale suppliers and wholesale reviews.
Category: Internet/Blogging
Keywords: blogging, internet marketing, blog, viral, traffic, increase, links, link building, wholesale, dropshipping, forum, web, sales, pr, public relations, article writing, blog post, blogger, bloggers