While article marketing is basically free (except for the cost of your time and any bells and whistles you may subscribe to), Pay-Per-Click marketing, as the name indicates, costs money. Paid traffic, or Pay-Per-Click (PPC) marketing is also a very popular and effective way to get traffic to your website.

Probably the most well known services are those offered by the major search engines: Google, Yahoo and MSN. Each offers their own PPC networks with differences unique to them.

There are, however, many smaller pay per click networks that have a rising popularity as well. Of late, Facebook has taken the PPC stage by storm to become a major player.

So, how does pay per click work? It’s really a simple concept. Basically, you pay for every visitor sent to your website through the ad space purchased on the pay per click service.

Generally, a text ad is created and used to entice people to click on it. Your ad appears for searches-based queries on the keywords you select.

Depending on the competition for those particular keywords, it may cost anywhere from pennies to many dollars per click. It all depends on the niche you’re marketing to and how intense the bidding on the same keywords at that time.

It’s easy to spend a small fortune quickly if you’re not careful. For that reason, it’s best to learn as much as you can about pay per click marketing before you enter into it.

Especially important is mastering how to track your results and quickly find out which ads work and which don’t. It is so easy to pay for the wrong traffic that will never generate many sales. Tracking allows you to catch this early on and adjust your spending accordingly.

One of the major differences from article marketing is that PPC generates results that are nearly instant. As soon as your ad goes “live,” you will start seeing traffic driven to your site; albeit results are still contingent on the effectiveness of your ad copy.

There are several other factors that make PPC advertising an attractive addition to your marketing tool box:

* You have the ability to run multiple version of the same ad simultaneously Silagra to test the effectiveness of the ad copy. You may also split-test landing pages in this step as well.

* You can generally pinpoint the target audience better by geographical area, language, time of day, age, gender or any number of other variables.

* You control the rate of spend during learning and testing phases by setting a daily, weekly or monthly maximum.

* Once tested and tweaked, your campaigns are very scalable simply by increasing the amount of spend allowed.

* Campaigns run virtually maintenance-free for months, or even years, to drive highly targeted traffic to a site after the initial testing and tweaking phases are completed.

How much will it cost you to integrate pay per click marketing into your business? That depends on you more than anything else.

It depends on:

* How much blood, sweat and tears you are willing to risk in the trial-and-error school of hard knocks or

* Will you invest your time and money in educating yourself to become an expert pay per click marketer?

Knowledge is power, as they say, and power almost always leads to more money somewhere down the line. If you do the math, it’s really a no-brainer when you think about it.

Author Bio: Mike Lawson is an internet marketing professional primarily focused on affiliate marketing. Brand Cialis Visit Niche Praxis to grab our free report on PPC advertising.

Category: Internet Marketing/Pay Per Click
Keywords: paid traffic, targeted traffic,pay per click,PPC,Google,MSN,Yahoo,Facebook