Public relations efforts including press releases that keep a site in the publice eye as well as catching the attention of search engines are some of the most effective online marketing and search engine optimization tools.

Do you know how to create a press release in the format that PR sites want to receive it? The correct formatting creates a professional news or press release that is automatically more media and Search Engine Optimization SEO friendly. Here is a line by line primer that will guide you through the basics.

Capitalization

Do you ever wonder what is actually supposed to be capitalized in a heading? In general the heading should be written in initial case, meaning the first letter of every word capitalized unless the words are three characters or less, or they are prepositions. The unwritten message is DO NOT CAPITALIZE EVERY LETTER TO MAKE YOUR PRESS RELEASE LOOK IMPORTANT. It is annoying and will often cause your release to be ignored as spam or advertising.

Summary

Rather like the old press releases that were sent out to news outlets, you should still make your first paragraph a summary of the most important parts of your story. In the old newspaper days, press releases were written from most important to least important, so editors could cut length from the bottom. Now the headline and summary may be the only part of the release that is seen, along with a link to the original posting.

Dateline

Begin with a dateline e.g. City State Day Month and Year. Including the city and town related to your news is optional but helpful for readers. The date should reflect the date of distribution for your release.

Content

Use natural line wraps not justified. Use good grammar and punctuation. Error-ridden copy would not be posted. The release should be 300-800 words long. If it is shorter it is probably not worth a release. If it is longer it would not get read.

Things to Avoid

Do not use any embedded programming language such as HTML. Because Cialis your press release will be viewed in many different places, the programming can make it more difficult to view. Also do not add too many embedded links, as they can be seen as link spam. Finally lists are not welcome in press releases. Avoid them if you can.

Graphs and Charts

Attach graphs and charts to your release by converting them to images or PDFs, and attach them to your press release because graphs and charts will not display properly if they are in the text of your news release.

Contact Information

Do not place your email address within the body of the press release. Unwelcome spiders regularly search the Internet looking for e-mail addresses for spammers. To protect you press release sites supply a location in the press release template to include contact information including email address. They also overwrite your email address if it is found in the body of the release .

Follow these rules and your press release will be welcome.

Author Bio: Source verified wholesale UK suppliers, wholesalers, distributors, importers & manufacturers, dropship suppliers, dropshipping and wholesale dropshippers. Browse wholesale UK offers by country: wholesale Germany, wholesale forum and more.

Category: Internet Marketing/Search Engine Marketing
Keywords: marketing, press releases, pr, internet marketing, writing, tips, secrets, wholesale, dropshipping