You likely have a target market in mind with your product. Maybe you sell hats, mostly to teens. Maybe you get an occasional middle-aged person buying something – often as a gift – but your target customer is pretty well-established.

Regardless of what you sell, if your target demographic has proven successful, that’s great. But it’s time to expand your business and bring in an additional type of customer. If that demographic hasn’t proven successful, it’s time to reevaluate and perhaps approach your business from another angle. Either way, regularly reassessing your business model, your brand, and your target consumer is going to help your business grow.

Here are some questions to consider when researching your target customers:
* Who is your audience? What kind of people are they? What sort of things do they like to do?
* Where do they live? Are they mostly local? Do they live all around the country or the world?
* What is their current perception of your business and products? Is your target demographic one that would need convincing your product is for them? Or are you going after low-hanging fruit?
* What would you like them to think about your business and your products? What sort of perception are you hoping they have when hearing about or using your products?
* What are you going to do to make them customers? How are you going to make them life-long customers? What sort of advertizing are you going to use?
* What’s your competition like? What advantages does your business offer that others don’t? What part of the market can you serve that others can’t?
* Is there anything about your product that you should change? Are there additional products or services you could offer in order to capture an additional demographic?

This isn’t an easy process, and it can take a lot of time. But your customers are your business. Without them, you have nothing. And by focusing your efforts, you can better market to specific groups of people. For instance, No prescription cialis instead of sending everyone in your city a postcard promoting your business, you can focus on specific neighborhoods.

Most online advertizing methods also let you specify what kind of people you want to target, and it may amaze you the kind of information a company can gather. When it comes to social networking sites like Facebook, you may be able to specify age, gender, location, and many other details. That’s why defining a target consumer is essential; you’ll be able to save money and time by only going after the customers you know will want your products.

So whether you’re looking to expand your clientele, or trying to tap into a new demographic, evaluate your products, your business, and your marketing strategies in order to be successful.
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Author Bio: Jacque Crook is an experience online marketing consultant and business owner. Learn more about running a successful business at PMI coaching.

Category: Business/Strategic Planning
Keywords: target market, branding