If a tree falls in the forest and no one is there, does it make a sound?

That old Zen koan is extremely well known and people often reference it when discussing if something has any value when no one really knows about it.

It has some application to the world of search engine optimization, in that sense.

We all know that links are the lifeblood of SEO. Nothing pleases us more than acquiring (or creating) new backlinks to our sites. However, we need to remember that those links cannot do us a bit of good unless someone is wandering around the virtual forest to find them–and that someone is Google.

Until Google actually discovers and indexes those links, your site cannot receive any real credit or benefit from them. They’ll just sit quietly in place, doing absolutely nothing.

That creates an impetus on the part of SEO professionals to find ways to encourage Google to index our backlinks. If we want to reap the rewards of our inbound links, we may need to occasionally lead Google to them.

That can be accomplished in a number of different ways. One can create web content in the form of articles and distribute it to directory sites Google regularly visits with links to the pages bearing the un-indexed links in place. This, in theory, will direct Google to explore the page with your link on it after it makes its regular rounds on the article site.

Social media tools provide another possible tool for indexing. The use of Twitter, Digg, StumbleUpon and other resources to point people and the search engines toward pages bearing un-indexed links may facilitate their discovery, as well.

Additionally, one can maintain free web 2.0 properties designed, at least in part, to encourage the discovery and indexing of backlinks.

Those are just three potential means of encouraging link indexing. Create SEOs will undoubtedly have a number of other potential tools for the job in mind.

Obviously, these techniques only make sense if one can implement them quickly and efficiently. The value of any one individual link in need of indexing usually will not be high enough to justify a great deal of time and effort. That is why it is important for anyone who plans to make link indexing a regular part of their overall SEO strategy to develop systems and, when possible, methods of automation to perform the tasks. We do not want to find ourselves disappearing into an infinite loop of building links to links to links, as each step is more and more divorced from the site we are trying to rank.

We may never know if a tree falling in an uninhabited forest makes a sound, but we do know that a link Google never discovers will not have an impact on rankings. That is reason enough to look for ways to encourage link indexing. Giving Google a gentle nudge in the right direction may be an occasionally necessary way to secure credit for the backlinks that are pointing to our sites.

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Category: Internet Marketing/Link Popularity
Keywords: link building,seo,internet marketing,