The secret of running a good business is to find our exactly what your customers are looking for and to try and give it to them. But unless you claim to be clairvoyant, you would need some assistance in figuring out these imponderables. The simplest way, perhaps, is to ask your customers to tell you what they want. Here is how you can do that. Here are some tips you can follow:

If you are wondering what questions your survey should contain you can follow some guidelines:

1. First, understand your purpose for surveying your customers. If you are a fashion designer you might be interested in latest trends and seasonal clothing that people are buying. If you are trainer, you may be looking for some feedback on a program you want to promote. If you can get your customers’ views on the title, content and style of your survey, you can design your programs to suit the real needs of the customers

2. You can access three online tools that will help you build your survey online for free. In each program you just have to key in your questions and set the answers you are looking for .When you are finished, the program will direct you to a page that you can link to. These free tools are Google Docs,Survey Monkey and Free Online Surveys.

3. Put out your survey on your website ,blog or social network if you want a fairly large number of people to respond to it. If you are looking or limited number of respondents you can send the surveys out to people only on your customer list

4. Once you have completed surveying your target population, you must analyze the feedback you have received. You should not be thinking of altering or re-designing your product and service based on the response of a small number of customers. You can see an emerging pattern in the type of feedback you have garnered. It may be a good marketing decision to make some changes to your business in case more than half of your respondents have the same suggestions to offer. The responses to your survey may also inspire you to put new ideas into your articles, blog content and newsletters.

Privacy: Always remember that people do not like to Levitra share personal information. It is better to allow for anonymous responses in order to get maximum number of respondents to give you unbiased information.

Time: Always make your survey short and easy to complete. Very few people would like to waste time on a long survey.

Comments: In your survey, set aside a form for questions and miscellaneous feedback. Some of your respondents may want to leave a novel idea or suggestion and would appreciate a little box for “Any Other Comments or Great Ideas You’d Like to Share?”
Free Gifts: You can think of giving some free gifts like an ebook, gift coupon or free service as an incentive to complete the survey. Make the gift accessible form the final page or just call for email addresses to send the gifts to.

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Category: Business/Customer Service
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