When it comes to SEO most people have heard of white hat and black hat tactics. White hat tactics are the legitimate ethically correct Cialis Professional route of SEO with black hat tactics being the darker path that some choose to follow. So what makes good and bad SEO? Latitude finds out…

Practices to avoid with SEO:

Spamming your page with keywords – One of the oldest tricks in the book is for web marketers to fill their content, header tags, meta descriptions with rich keywords in the bid to try and trick search engine spiders in ranking their page higher. This is immediately apparent to the end user just by the sheer nonsense and meaningless the text reads as. It is less common nowadays as search engine spiders are aware of checking keyword density meaning web marketers have had to limit the number of keywords used and aren’t free to spam like they once did.

Cloaking – In the views of many web marketers, Cloaking is considered to be the worst kind of SEO. Cloaking involves tricking search engine spiders into thinking that a site is highly relevant to the end users search query and when the user clicks on the corresponding link, is taken to an entirely different site with no relevant content on it.

Buying and selling links – Google advises that if you are going to buy links in order to increase traffic to your site, you should only consider buying Nofollow links that will not count as a vote towards the page rank of your site. Buying links and selling links is often seen as a cheap (albeit it not so cheap either) and dirty way to increase your sites popularity. There are dangers to link buying and selling too – Google may penalise the site selling links and lower its importance, causing the value of those links that you have just bought to drop instantly.

Good SEO practice:

Good quality backlinks – As previously mentioned, buying links will generally obstruct your efforts to improve your page rank. In order to make the most out of backlinks link to relevant sites that use ethical SEO practices that will add value to your site and not hinder it.

Up to date and relevant content – It may seem obvious to some, but having a good copywriter and distributing fresh and relevant content will not only help to increase traffic to your site but will also help to create backlinks to your site. Unique, relevant and up to date content should in turn improve the chances of your website ranking higher in the SERP’s.

Relevant and rich keywords in the right places – Make sure you have all the relevant keywords relating to your line of business in all the right segments of a page, this includes in the main content of your page, in the H1 and H2 headings, in any anchor links you may have and also in the meta description.

This will all in turn aid any search engine spiders to know exactly what your site offers and with the right keywords should influence to the search engine to display your website above any competition depending on how well optimised your competitors are.

Author Bio: Latitude is one of the largest and longest-established digital marketing agencies in the UK, with expertise in SEO, PPC, display advertising, social media, conversion analytics and affiliate marketing. Original article is here.

Category: Internet/E-Business
Keywords: latitude, SEO, PPC, affiliate marketing, display advertising, conversion analytics, social media