How do you go about building a targeted mailing list? What you need to do is work on your offer for this is your opportunity to make the sale. What you want to do is to convert the person into the sale. Let’s take a look at how you go about persuading a person to buy something from you.

What you need to do is think about this for a moment. Only people that are moved emotionally will buy things from you. You also have to be seen selling a good product or service. You have to take a stand on a certain issue. You can’t be riding the fence because all that will cause is splinters and no sales. If you do nothing, you get nothing in return. You can’t please everyone.

It’s better to please a hungry crowd that agrees with you than it is to try and convert a crowd who could care less. That is what moving someone emotionally is all about.

You need to take a stand on an issue. You say this is who I am, this is what I’m all about and this is what I believe. If you take a moment and think about this for a second, you are not saying anything mean, but you’re taking a bold stand on some issue that will motivate others to agree with you.

You need to hit them up sideways in order for someone to buy something from you. So when you go about constructing your offer and or persona, you keep in the back of your mind how to can take a strong stand on something that is important. Now you’re going to be looking at what it will take for someone to say yes to buy your product. So we constantly look at the psychology of consumption. There was a recent research study done that said that if you get people just to try something briefly, they’re much more likely to consume it longer term than they are if they don’t try it at all.

Take a look at bitter medicine. If they try it and have some kind of results from the product they are more apt to buy it, then if you don’t give them anything at all. When you give someone an immediate result and then you say I’m going to teach you more strategies that will work for so and so, this will give people an immediacy that will cause them to say yes more often.

The unwritten law of giving something to receive something always works. If you give something to someone in advance they are more likely to do something with you. That is why we do social media and posting on blogs, it is a great way to build up your mailing list so people will buy from you.

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