Testimonials can be a very valuable online marketing tool. The more that people say good stuff about you the more it will increase your sales. It’s interesting but testimonials are going through changes right now. The Federal Trade Commission has come down really hard on people that have testimonials so people are more likely to back away from giving one. If there are claims that can’t be met, the fines are outrageous.

It differs from country to country that you are in. You can use social proof as some sort of testimony as well.

People will do what they see other people doing. There was a research done on social proof where they had a person in New York City stand on a street and stare up at a spot on a building. Pretty soon three or four people were looking up at the spot and when those people stopped and looked, then a dozen people were. When a dozen people were, a hundred people were and shortly after Cialis that, they had a giant crowd that was blocking up the street, looking up to see what was up on the building. The original person had gone.

Not many people will break into new territory. They want to stay in the area that is most comfortable to them. It works the same way in business. Nobody really wants to be the first person to break ground in a new venture. But people do it all the time and are very successful at it. From a consumer standpoint, no one wants to be that first person, to be the first one to try whatever the product or service is.

So what happens is when people see other people that are trying a product, more people are more likely to give it a try. Their resistance goes down and their natural inclination that will stop them from going further goes away and they are more likely to give what you are saying a fair hearing. Social proof testimonials are an incredibly powerful tool. I strongly recommend that you use it.

Here’s what’s attractive with social media. You get people who are retweeting or talking about you or creating response videos or all these kind of things and they’re doing it organically. They’re providing social proof to people who trust and follow them without you asking them to do it or without it seeming contrived, as often testimonials do. Most people don’t know how to give a good testimonial and most people who are asking for testimonials don’t know how to direct a good testimonial.

What ends up happening is they end up sounding like one of those hucksters on the street or on television and you don’t come up with really good genuine heartfelt testimonials that move people. What happens with social media often is, whatever people say extemporaneously is often very heartfelt, truthful, transparent and full of emotion. Those testimonials are the ones that convert best.

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