Irrelevant of whether you’ve followed and kept up to date with the car industry over the past year or you have just read the daily newspapers or watched the news, you’ll be aware that Toyota have had some – for want of a better phrase – difficulties since the third quarter of 2009.

The whole story started in September 2009 when over four million cars that had been sold from Toyota dealers in the previous months had to be recalled due an issue with the accelerator pedal.

The problem that caused the recall became apparent when reports began to flood in that the accelerator pedal could easily be trapped under the floor mat, meaning that the pedal could in effect be stuck down, constantly giving the engine power and making it almost impossible to stop safely.

Whilst there is no doubt Toyota would have hoped this was the end of their troubles, it unfortunately wasn’t to be and four months later in January 2010 they had to recall a further 2,300,000 cars, this time because of a problem with the actual accelerator itself.

With in excess of six million cars being recalled globally (although the latter 2,300,000 were solely US cars), Toyota had to make a major public apology and in February 2010 the company apologised to both the US Congress and the millions of cars owners for the issues with their vehicles.

Add to this the fact that the company paid out 10.7 million pounds in compensation two months later and it seemed like Toyota had to make sure everything ran as smoothly as it possibly could for the future.

And it was – until it emerged in the news on 2 July 2010 that 270,000 vehicles built by Toyota (made up largely of several Lexus models) were having to be recalled because of issues with their engines.

To say that the past 10 months have been a nightmare time for Toyota is arguably one of the understatements of the year. They’ve had huge payouts, several ongoing lawsuits and more apologies than they could ever manage – and that’s without thinking about the financial implications of recalling millions upon millions of cars.

Putting all this to one side and looking at Toyota as a company that has been producing cars for decades, however, they are still – on the whole – a quality car manufacturer. Although some would argue this is being too nice to them as a company, their faults in recent months have been caused by a bad batch of one or two separate parts – 99 percent of the car was fine and to the standard that was expected from Toyota.

And they did the right and honourable thing of recalling each and every affected model. Compare this to a global electronics manufacturer who produced a mobile phone whose signal decreased if you held it incorrectly – yet did not offer a recall – and you realise that Toyota are living up to their reputation of being a quality, reputable company.

Author Bio: Jardine Motors Group UK operates a large portfolio of specialist franchises of the world’s most prestigious marques, including Toyota dealers.

Category: Cars and Trucks
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