In the beginning, it sounds like a very good notion. Utilizing audio in your digital signage video seems like a great approach to grab and retain the attention of your viewers. More so, it opens the doorway to developing campaigns that can easily deliver your principles via both text and sound. The difficulty is, the process is more dangerous than many network managers recognize. It has never been easier to push people away from your displays with a device that has much potential.

Below, we’ll explore integrating audio into your signage content by making the individual circumstances for and against its utilization. I’llI will identify reasons to incorporate it in addition to some of the hurdles that ensnare novice network managers; I’ll also supply a few suggestions for obtaining the most out of audio in the event you decide to incorporate it within your content.

The Case For Audio

Study demonstrates that a substantial percent of people who listen to a promotion for a product make the choice to purchase that product. In a few cases, an in-store sound marketing is sufficiently persuasive to motivate shoppers to select a different brand than they had initially planned to purchase; that’s powerful; it indicates there is a great reason to incorporate sound within your DOOH content, specifically within a retail venue. Nonetheless, it is crucial to balance the argument by exposing some of the possible consequences.

The Case Against Audio

Adding audio into your digital signage videos is similar to driving a high-performance vehicle: if you don’t know what you’re doing, you can trigger much damage. While sound could potentially enhance your segments and activate your audience, it may also have a negative effect on a venue’s shoppers and personnel.

One of the challenges of utilizing audio is that it seems to command a space. With visual-only campaigns, buyers may ignore sections that neglect to interest them; however, if your signage content consist of comments, music, or other sorts of sound, it will be impossible for buyers to ignore. The only way for them to escape is to get away from the area.

Another potential problem involves a venue’s staff; if they find your clips irritating, they might merely reduce – or turn off – the volume of your displays; if you’re depending on the audio portion of your content to generate a response, turning off the sound level essentially incapacitates your segments.

How To Use Sound Without Driving Your Viewers Away

If you are determined to move forward integrating sound within your signage content, do so while adhering carefully to a few ground rules. Foremost, make sure your messages can stand on their own dependent exclusively on their visual elements. Audio ought to complement your message, not push it.

Second, make sure the sound part of your videos doesn’t conflict with the atmosphere of the host locale. If it does, the locale owner may turn the volume off.

Third, steer clear of spilling audio all through your entire signage segment. Use it deliberately as an emphasis instead of the driving push; less is more.

Stats Tell The Truth

The Last Word on the Topic Ought to be your Own Figures

The data you put together from experimenting and monitoring the outcomes will always trump the statements of experts; that said, if you’re going to go onward with audio, you ought to get a tracking program in place to measure traffic patterns and response rates. That is the only approach to know whether your signage clips are effective.

For example, is foot traffic around your displays growing or declining? Is your response rate increasing or dropping through the floor? Also, speak with the host venue’s personnel about whether shoppers seem engaged or annoyed by the audio in your DOOH content.

Sound may help make your signage clips more engaging and helpful. But, there are many risks along the way; you could find that eschewing sound and concentrating on your graphic presentation is a better route to achieving your objective.

Author Bio: The above article was supplied by ConnectedSign, one of the leading innovators in the technologies of digital signage, such as http://www.connectedsign.com/. Visit them at http://www.ConnectedSign.com

Category: Business Management
Keywords: signage, digital signage, digital reader boards, electronic signage