Flooring industry, diversified development, birth to all kinds of distinctive floor types. More experts and scholars are more willing to interpret the macro area of bamboo flooring industry because the industry is still no breakthrough in the development of the domestic market, “macro of the storm”, an industry is not strong, then strong companies can not achieve real strategic objectives .

From the volume point of view, bamboo flooring industry seems there are many opportunities to 2005, China bamboo flooring production reached 30 million square meters; from the ecology and long term development perspective, the bamboo flooring industry, it seems more in line with the concept of home, such as deeply rooted in people’s minds environmental; another example, national and international have been advocated to regeneration; from the enterprise point of view, the same raw materials and laminate flooring, bamboo roots in China, the logistics can be omitted Jinkou expenses … … However, these so called potential advantages are not into competitive advantage, bamboo flooring production and sales are still not popular with the market compared to the three floor types, is this why?

Appearance: deep rooted culture limit the development of bamboo flooring industry.Many in the industry believe that the reason why bamboo flooring industry can not be compared with the wood flooring industry, the most fundamental roots in the culture. From the representation point of view, this view is correct, in China, wood culture and culture have a long history of bamboo, but spread and use of perspective, there is a big difference between the ancient “wood for the Huai Sheng,” the plot of impact far reaching, therefore, wood, represents the popular culture; the bamboo, because the region growing constraints in space, even if such use can be used as a building, but also a small number of mostly tribal areas, in more Chinese people’s minds in bamboo, with the novel, unbearable associated reuse these terms.

Intangible cultural differences tend to make more people willing to use the wood floor instead of bamboo flooring. However, this is not the only and most important reason, because despite the profound cultural impact, but can crack and amended. In my view, more important things that are not cultural reasons, but in industrial location and industrial development planning some of the factors.

Deep: bamboo flooring heavy international and domestic practices of light lost the best opportunity for the domestic market.Bamboo flooring as a very distinctive type of flooring, bamboo because of low thermal conductivity, its not cool heat of students, so Dongnuanxialiang and less color. Because of this, bamboo flooring in many countries by people like, high export prices, with good efficiency.

So, when my wood floor industry developed fast in the domestic market, when more companies to look at bamboo flooring abroad, according to statistics, China produced more than 60% of the bamboo flooring is the export. But this time, China’s wood flooring industry is the strong rise of the stage, wooden floor tiles in a step by step occupied market, the birth of many well known wood flooring business, such as strengthening the floor area of Power Dekor, Fillinger, solid wood flooring in the field of nature, Shun, etc, more importantly, the wood flooring industry to find markets for their mode of operation, that is, dealer, distribution model. Within a few short years, wood floors not only occupied the domestic market, rather than the occupation of the domestic market, consumer groups, “consumer thinking.” When exports are affected, bamboo flooring business back to attack the mainland, has been difficult. Bamboo flooring will be in fierce competition to survive the cruel and development?

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