Banner stands are one of the economic staples of the trade show display industry. They are very cheap to source, easily customized to whatever you want and are exceptionally versatile. They are ideal where only one or two people are involved in the trade show event as they need no special tools to set up or dismantle, and this can be done in a few moments.

Banner displays are perfect for helping to bring you closer to potential customers and prospects. Outside of trade shows, they are perfect for use in a mall or retail environment, galleries or museums, at a rail station or the airport – the applications are endless and only restricted by your imagination. Basic as they are, this lends an extreme amount of flexibility and no wonder they generate one of the highest rates of return (ROI) available.

Configuring a banner stand is as easy as ABC – you can stipulate whatever size and shape; there are roller displays, retractable stands or roll-up stands, all of which are highly portable and represent excellent value for money. They are highly durable and simple to maintain and store, which further eases the cost of having your own trade show display.

More importantly, banner displays ensure that your sales and booth staff are very close to the traffic – there is nothing between you and the attendee, which means you need outgoing display staff that are comfortable at interacting with people. At the same time, because potential customers are in such close proximity to your product display, you are more likely to trigger that opening contact and parley it into a meaningful business discussion.

There are numerous categories of banner displays, so let’s take a look at a few.

Roller Banner Displays

Useful for sales presentations or for integrating into a larger display – simply unfold the stand and remove the banner display containing your graphics or sales message and affix to the pole. That’s it – you’re done. Now get out and sell!

Roll-Up Banner Display

This is an extremely simple system which is ideal for changing graphics around and is suitable for when you need to change your marketing message, e.g. to match frequently changing promotions. These displays are durable and scratch resistant; they are produced in full-color and simply roll up into the base stand. They can be produced as single or double-sided displays.

Retractable Banner Stands

Very popular, these can be single or double-sided and are perfect for trade exhibitions and for use in showrooms.

Fabric Banners

A single-sided banner usually mounted on a roller with a fabric panel to which graphics and marketing collateral can be attached using Velcro fasteners. This can obviously be changed at will and is very simple to set up and take down – very portable and easily stored.

Before you decide on which type of banner display, or any type of display, make sure you think about how you will be using the display. What kind of situation will it be used in? Do you need to change the graphics quickly and often? What are the options and accessories which are available? Obviously, this means you should consult with your preferred trade show supplier and make sure you do use them – they have a wealth of experience which you can tap into for free!

Author Bio: Rena Patton is the president of ExhibitWholesale, a leading provider of trade show displays and accessories such as pop-up displays and banner stands. ExhibitWholesale can be found online at: ExhibitWholesale.com .

Category: Marketing
Keywords: banner stands,trade show,banner display,show display,trade show display,retractable banner stands