“Low-carbon age” has truly arrived. Development of low-carbon economy depends not only on national strategies, policies, systems, environment and more to each company, the participation of every citizen, that is, “low-carbon emission reduction or Alive.”

Specific to the ceramic industry, the author found all over the country recently have many of the “pioneer” enterprises have been launched or are in the production of “low-carbon ceramics”, for instance, some companies promote their products “using the first world-class technology , health technology , abandoned the disadvantages of natural stone … … “There are companies claiming” We pioneered the low-carbon living ceramics, the European leader in equipment and production processes and strict control of carbon dioxide emissions, energy consumption reduced by 23% the manufacturing process … … “Where This variety, feels originally greenhouse gas emitters in the ceramic industry, it seems to respond to environmental protection has become overnight the “hero” does not know that this is really a modern enterprise responsive, technical development, or a yet to act on the first boasted of fashion “marketing strategy”?

As an ordinary people and the real consumer, I want to be a particularly able to save the planet “low-carbon living persons,” now in daily life also began to pay attention to a number of “minutiae”, really for the “low carbon emission reduction “and make due contributions, such as: I use a traditional style alarm clock replacement clock winding, so about 48 grams per day to reduce carbon emissions; I often drive to the subway station, then go for the MTR destination, then it will save money and reduce vehicle emissions; no single product I buy now, even this is not the first consideration will be “low-carbon products,” … … However, I encountered a problem now, is a recently changed set of large houses, is preparing to decoration, do not know how to buy “low-carbon ceramic.”

If a traditional style alarm clock than the clock winding “low carbon”, which is also easier to understand and recognize, but in the past and markets ceramic products recently introduced the “low-carbon ceramic,” I think it is hard to distinguish it! A few days ago, I went shopping for a major building materials supermarket circle, there are many businesses scrambling to sell them to the author of “low-carbon tiles,” I was confused and asked: “How do I know you have it in the end is not ‘ low-carbon products’ do? “Some very strong, but can not give you why they come, and some out of the piles of numbers and the” world’s first “listen to the author, but I do not understand, can you believe it?

We are in a “low-carbon age”, everywhere develop “low-carbon economy,” everyone asked, “low-carbon life” business started to talk propaganda is “low-carbon products,” we the consumers do not see concrete evidence, how can we believe? I always think that a “low-carbon product certification,” we’re OK, so you can rest assured in the “low-carbon tiles” to buy back home decoration. But a mix in the ceramic industry for many years a friend told the author: “Even if there are ‘low-carbon product certificate’ so what? This is not and ‘green ceramic certificate’ like, as long as the tiles on the market, Which enterprise Without this certificate? “I suddenly realized, is ah, if the new issue of” low-carbon ceramic certificate “really as” green ceramic certificate “as universal, we can not identify who the consumers are still” low carbon “who” pollution “!

It appears that consumers seem very passive, although we have 100 wishes to purchase “low-carbon ceramics,” but the present, it would be difficult really use the word “low-carbon ceramics,” and only manufacturer of the product through the state departments of testing the “low-carbon standard” by the State “speech”, and where consumers may believe. Recently, business marketing, said customers to buy local products ceramic products can reduce the transportation carbon dioxide, is conducive to “low carbon emissions.” This is actually one of the business only for their own sake of nonsense, if we have a very low price good quality tiles are “low carbon”, do not you say, customers will buy a local, but if the business is the company in Foshan, Foshan, said the case, why did you sell the products go all over the country and even overseas? Are you willing to stop the export, as a “low-carbon emission reduction” to contribute to What?

Thus, “low carbon” can only be described as a relative concept. China’s ceramic industry “low-carbon emission reduction” long way to go, ecological and environmental protection operations in the global commitment to a difficult task and mission, how to fulfill this responsibility, is imminent. Hopefully, those who are promoting the market, “low-carbon ceramic,” the company can truly become the cutting edge of low-carbon environment, as long as credit products, the consumer is definitely strong support, when all consumers can buy with confidence “low-carbon ceramic,” to enjoy a healthy “low-carbon life”, be considered as a meritorious service really green!

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