Europe is an important market for China’s clothing exports, one of Europe through the CTAF to more consumers about Chinese clothing products, so that more Chinese garments out of China, the expansion of world influence, and promote China EU textile and clothing industry between fields and level exchanges and cooperation and bilateral trade, complementary advantages, win win cooperation, trade diplomacy is the CTAF sponsor one of the purposes. Building through the channel to enhance product innovation, enhance the level of textile and garment industry. So, CTAF After several years of development, exhibitors to use the trade platform response to harvest? Channel construction on the stimulating effect of product innovation is like?

Exhibition Platform for Product Innovation

In the CTAF exhibition site, Beijing PanAm, Landuyt, Shun mei, composed of well known men’s apparel brand businesses side by side display area, as this exhibition is more eye catching one of the highlights. According to the China International Trade Promotion Branch of the people who introduced the textile industry, which are several brands to participate in CTAF development for several years, companies exhibited products from the fabric, workmanship, style to the products, and all are more distinctive.

“With participation CTAF opportunity to not only strengthen the European communication and contact old customers Di, Huan Wei Gongsi early the next step of trade exchange Zhunbei Gezuojinxing. During the exhibition, we are pleased to see Le Yi Xie and old customers and friends.” Pan Am Beijing Garment Co., Ltd. Deputy General Manager Xiao Feng Huang told reporters.”Exhibition site limited the situation of signing orders, to get to know the new buyers are often after the show for further contact, Each side talks on trade cooperation in communication, we can get to know each exhibition of some new buyers.” Exhibition site a person in charge of Zhejiang exhibitors told reporters.

Reporters on the scene show that all forms of trade exhibitors are basically two types: first is the participating enterprises engaged in foreign trade for many years, most for export products in the domestic and foreign businessmen have had experience working, inform customers in advance of exhibitors and agreed to meet at the show, buyers, trade cooperation site devoted to discussion. This approach to the main garment, such as the Pan American, along the United States, Landuyt, Pan Rui passengers in. There is also a form of trade is buyer site corporate display fancy clothing fabrics, colors, styles, etc., to conduct on site consultation exchange, exchange business cards and contact information, to conduct in depth post contact and exchange, such circumstances accounted for larger proportion.

Foreign Trade Import & Export Co., Ltd. Red Bean Division Chunhua told reporters that the company has brought this year for the European market of men’s and women’s part of the development of new products, the European merchants during the show constantly on display on the company expressed interest in women’s woolen jacket and asking price, the exhibition of the enterprises, learned a lot.In the CTAF exhibition site, the reporter visited more than 20 exhibiting companies, to hear many of these voices: “the Paris Zhankuaijinhang trade negotiations, we also focused Liao Jie Jing Ji Zoushiqingkuang Europe, Shen Guan foreign counterparts companies displaying new product, sum Find their products and the gap between the current international popularity, the next step for the company’s R & D to develop new products, new ideas. “By the global economic crisis, the state of the European economic downturn are still continuing, significant signs of recovery yet. In the CTAF, we are pleased to see that, although the impact of economic downturn, trade show attendance and reduced year on year, but a group of Chinese exhibitors have been the focus of the exhibition from a simple shift in international trade cooperation through international trade cooperation drive product innovation and improve business development level.

Enterprise Innovation Way to Go

Show, an interview business generally, the global financial crisis, foreign sales to businesses brought serious impact and influence, some enterprises in Europe and America this year, export orders decreased significantly. In this case, companies must increase investment in product innovation, to reverse the decline in exports and ease the adverse situation.”Paris based exhibition visitors to buyers, including procurement groups and chain stores, retail stores, wholesalers, department stores and so on. Now the European market, demand has gone down, but quality requirements are increasingly high, our company to enter the European market, the product must be good, to do high end Chinese textile products. This year the company increased new product development efforts, especially for the European market oriented product development. “Jiangsu exhibitors on behalf of a knitting told reporters.

In this exhibition, many exhibitors brought a lot of domestic “people have me have, people have my priorities,” the new product. Toho Textile Co., Ltd. Jiangsu Nantong is a fabric manufacturer, the show brought hundreds of new fabrics shall, in carrying out the first day by many foreign customers attention.Yang apparel company in the new booth, Jiang Jinfu chairman told reporters that the company specialized in foreign trade business for many years, since last year by Europe and the United States and the orders to reduce the impact of product prices have been declining, the company increased product design efforts and the introduction of Germany advanced knitting machine Based on the focus of research and development this year to design a variety of seamless cashmere sweater, and the choice of new materials have also been innovative, such as the use of cashmere + wool, cashmere + silk and other fibrous materials.

“Exhibitors product right path is very important event in recent years, statistics show that production of low priced products popular and dependable companies in the European exhibitors, trade effects are not good, and the production of high grade products, strong business and product development capabilities of enterprises, the participation Harvest effect is more obvious and, therefore, Chinese companies must go the road of innovation. “branch of CCPIT vice president of the textile industry welcome the remarks, no doubt exhibition platform for Chinese enterprises to enter the European market with a total sound strategy given .

Looking at this year’s CTAF exhibition, exhibitors from domestic products on display to see, to highlight the economic crisis from oppression, to attract the eye of foreign businessmen, companies have to accelerate the pace of new product introductions, particularly around the European market, many companies developed products targeted to continue efforts to maintain in the European market share and profit margins.Adhere to the quality win, but also the domestic part of the show exhibitors debut CTAF one of the highlights. Beijing Shun Garment Co., Ltd. is the leading U.S. apparel brand manufacturers, high end product development in line go in the enterprise is the only choice. According to Shun U.S. company personnel, during the exhibition, visit booth asked more high end suits the customers, most customers are brands, which indicates that high end textile and garment products in Europe and the United States is still the mainstream of popular brands positioning.

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