Variety in the fashion trend, the movement to become an irreplaceable element of the “Fan children” will never be the trend out in the cold, it is to be young again assembled, and the style of clothing to mix and match colors, publicity own unique temperament. The tide of street protests that swept the 5,000-year history of Chinese traditional culture, stunt bike, skateboard, street basketball, graffiti, hip-hop movement of these from abroad on the streets across the oceans, affecting the family, young fashion, but also attract China’s domestic sports shoes brand on the market divided up and operating.

Street campaign is being sought after a large number of young people, the future market potential, “in the United States each year is only one element of skateboarding and street culture related soft goods (shoes, clothing, bags, hats, glasses, etc) sales reached 4.4 billion !”–” Washington Observer, “The data show” Street “has gradually become the mainstream. The key is, at present there is no domestic market street leading sports brand enterprises can lower the cost of shoes to enter, and occupy a certain natural advantages.

Gold industry bullish on the streets when people Shiluo sport’s future market. He mentioned the late 90s of last century, street culture with the “Ha Han”, “Hari,” the tide of young people entering the Chinese perspective, “Hip Hop” mania. By the 21st century, the street culture spread to major cities in China, part of a new era for the people who, street culture has become a symbol of fashion, they became part of sports and leisure life. In recent years the movement of domestic local brand shops, street style has gradually increased the proportion of the Board Shoes series; and street sports-related series of promotional activities, but also won the favor of many shoe enterprises, which undoubtedly proved that the “street sports equipment. “The market will be the next shoe to a piece of “cake.”

In 80,90 the large consumer groups, the simple movement is no longer suitable for their needs, trends and fashion on behalf of business and cultural elements such as graffiti, street dance, animation, B-BOX, skateboarding, street basketball, etc. These occur in elements of street culture, becoming a symbol of their social recognition. This so-called demand determines the market, brand culture must be integrated into the brand, into the product, integrate into society. Through cultural exhibitions, the depth of the street culture to promote, promote the progress of China’s street culture, and ultimately achieve the goal to build the brand of street protests, the streets of sports equipment for consumers, young street fashion for the Chinese people live and create a brand platform.

“From the bones to respect consumers” writes: The Chinese consumer goods industries, a considerable part of the company’s failure, most of the reasons are not technical or scale level, but the level of consumer value. Therefore, many industry analysts believe that the exhibition in the form of street culture, street culture will help enterprises to research centers and a number of cultural elements, meaning the depth of interpretation, is the brand culture is one effective way to integrate into society, culture and the brand Consumer docking.

In terms of the domestic sports brand, street sport itself is a trendy, fashion and sports, so the streets movement of products naturally become an integral part of fashion sports brand, but for the brand in terms of professional sports, it is a professional sports sport to fashion a good channel for penetration.

Street culture cause for market space, street sports brand sports groups have gradually become one of the key markets; individual shoe choose to target street sports area, is seeking a number of different sports brand marketing breakthrough good reference, although this business enter a new market will face from product design to marketing to promote the many challenges and tests, but at least for their own serious competition in the homogenization of the industry found a new market.

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