Just when people are cutting back on their trips to the local coffee shop and picking up a cup of coffee to go at the local fast food drive through, a few coffee companies around the country are selling cups of coffee that cost as much as a bag of gourmet coffee beans.

Would you pay $13 for a 12-ounce cup of Joe? A coffee shop in Baltimore called Spro, is selling a cup of Aida’s Grand Reserve from El Salvador for just this much.

At the same time that fast-food restaurants are beginning to offer gourmet coffee options for less (McDonald’s), other smaller coffee shops are offering a cup of the brew for sky high prices, according to a recent CNN report.

Another shop in Brooklyn did well selling a $9 cup of coffee to its customers.

But it is important to note that a high price tag on coffee beans does not always equal the best taste. Anyone can set the price of the beans they sell, but that doesn’t mean the beans taste good.

And most people don’t want to spend an arm and a leg for a good – even great – cup of coffee.

According to a Seattle Times poll, most people want to spend between $1.50 and $5 for a great cup of Joe. Only a small percentage would even consider paying $13 a cup.

The Seattle Times poll showed that even for great beans, only 55 percent of people voted to spend less than $5 for a great cup of coffee.
Another 41 percent said a cup of great coffee should cost $1.50, citing recession woes.

Only 5 percent said they would pay $13 a cup if “it’s amazing and the farmers get a large cut” of the profits.

Notorious as the expensive coffee bean in the world , the Kopi Luwak, can sell for around $600 a pound or $50 a cup, according to CNN.

Amazon.com does offer what appears to be a blend of Kopi Luwak for less than $50.

But the way the Kopi Luwak comes to your coffee cup is repulsive to many people. This legendary bean is made from the beans of coffee berries that have been eaten by the Asian Palm Civet and then defecated. The beans are then washed and dried before being roasted and brewed.

The coffee bean is made in places like Sumatra, Java and Bali.

However much you are willing to pay for a great cup of coffee, one thing is universally true – great coffee comes from great coffee beans. More than anything else — the water used (tap or filtered); the grinder; the method of brewing (vacuum pressed, drip maker or moka pot) – the bean you begin with is what counts.

And here’s the most important secret to know when choosing a great bean that bears repeating over and over – cost doesn’t equal great taste. The most expensive bean in the world may not be the best tasting. And conversely, the most inexpensive bean may not be the worst tasting.

Author Bio: Frank Yaconis has been a coffee connoisseur for the past 20 years. He has spent the past few years spreading the word about the world’s best coffee, such as the Mahalo Mudslinger, grown on the slopes of two active volcanoes in the tropical Hawaiian paradise known as the Kona region of the Big Island of Hawaii. He wants to share his love of this Wholesale Kona Coffee with everyone.

Category: Advice
Keywords: wholesale kona coffee, wholesale gourmet coffee, wholesale coffee