Nanyang City in Henan Province is one of China’s four famous jade jade independent origin. 30 years of reform and opening up, with thousands of years old Nanyang jade carving industry has made rapid progress, 300 000 master craftsmen travel extensively explore the market, a jade culture disseminators and creators of new wealth. Now, given the times in this traditional industry new meaning and mission to become the Tourist Development Yiji Nanyang new rural construction of the most vigor and vitality of one of the pillar industries —Ching Ming Festival, journalists came to known as “hometown of jade carving in China” reputation of Henan Nanyang, in the rain and gentle, delicate jade, the list “could be heard carved Village Voice, every household can see Jade Light” boom.

Changes in a Small Town

“10000 Chaifei, the cinnabar Zhuo Yu Ji.” Ancient scholars have described Argues that small family workshop in the busy town scene. Now the merchants are already gathered in the town of Nanyang jade processing and marketing of industrial structure of the core region.

Shifosi town, in the eyes of insiders already know jade unusual. But in fact, this small town known for jade and jade was in fact not. Past the small town of people living in poverty to earn a living, from Liaoning, Xinjiang, Shandong, purchase of raw materials, by their family carved out of jade crafts, re-sold. After reform and opening up, in the government departments to encourage and support, jade carving industry has entered a large Shifosi period of development, especially in recent years, with improved production tools, improvement of traffic conditions, “two out” of the production and marketing model from raw materials species, product type and art style have made quite a breakthrough: expanding the scope of purchasing raw materials, from the Henan and Liaoning, Xinjiang, Shandong and other places, expanding to Brazil, Burma, Canada, Afghanistan, more than 40 countries and regions. Encompasses the types of jade jade, unique jade, white jade, Xiu jade, agate, ruby and sapphire and other parts of the world’s nearly one hundred varieties of high-quality jade material, the product formed ornaments, jewelry and practical health care products are two series of nearly 5000 top ten categories varieties, and sold in major cities and 50 countries and regions.

Press into the towering Jade Beach Jade Culture in the town square of Chinese jade and jade culture Cultural Center Museum, Museum of fine jade to see dazzling, tourist continuous flow of people shopping; Yu-Bo Yuan near the market, crowded, Trading fire; district not far from the Jade carving jade carving jade car spinning within the Court, Jinsheng Yu-Zhen … …

13 Shifosi Town, jade has been formed specialized villages, four professional market, there are all kinds of jade processing enterprises in more than 6,000 households, jade employing nearly 3 million people, the annual production of more than 1300 million pieces of jade products, annual production value of 800 million yuan and lead to form a jade-based and other bone carving, wood carving, antique bronzes and other related industries to develop a comprehensive industrial system, as well as tourism, transport, catering and service related industries flourish. The town is located Zhenping jade has become the largest production processing and distribution center, employing 15 million, annual output value of more than 10 billion yuan.

“Going Out” of the Industry

“Doing business in itself is an elegant jade carving things. The past, we operate a traditional incense burner, bracelet, cigarette holder and other handicrafts, single product, the price is not high, the products now rely on innovation, by raising the lack of creativity, there is no connotation of Chinese culture and the characteristics of the times not to sell products in the market price does not Shanghao. “” Gold and Jade Studio “of Lu Jianhua, standing in its own leisurely dazzling array of exquisite jade shop on” Business Sense “of the scene, people feel the deep: travel extensively in the shifosi town “jade” and regardless of ideology or lifestyle, are already out of the town into the outside world.

In Lu Jianhua of the computer, save a lot of product images, online sales have Nanyang jade is a method commonly used by businesses. Lu Jianhua said that he now produced each and every product concept and clever design, in order to dock with the market demand, he and classical culture, traditional crafts, modern art design combining the use of advanced electronic engraving machine production, through the fine high-end boutique fine carved eagle is often in short supply, many goods are sold abroad, the price from several hundred dollars to more than ten million or even higher, especially with rich connotation of Chinese culture is more popular works.

Nanyang jade carving in the industry, such as Lu Jianhua eyes out, with modern market awareness more and more people, whether in the home or outside home business, they always stare at the outside market. According to reports, the current business of the Nanyang jade carving in the field operators of 10 million people, they Nanyang jade products with the reputation and quality, will be opened more than 5,000 sales outlets all over the country’s major cities, so that an endless stream of jade products to enter the domestic market, and promote the Nanyang jade processing and marketing of industrial pattern formation.

To enlarge and strengthen the jade industry, Nanyang municipal government is very early to the sights at home and abroad. Since 2002, Nanyang jade 5th consecutive Festival held at the same time vigorously promote the jade culture, the Nanyang jade carving industry to a higher level. In order to improve the overall level of jade carving industry, Nanyang focus on improving technical personnel training system, there are currently more than 20 initial training sessions, a jade vocational high schools, an arts and crafts and a vocational school college class jade carving, jade carving annual training professional more than 1,000 personnel. Nanyang City, China now has two master of arts and crafts, Chinese jade carving masters 3, more than 100 advanced technology division. In recent years, Nanyang City has built a “U”-type Jade City, Big World jade jewelry, jade Bay integrated market, luxury market Shifosi Jade, agate and other professional market ten jade market, forming a raw material extraction – training – corporate production – product testing – the market and sales of a complete industrial chain has formed a jade processing technology more than 11,000 companies, employing more than 30 million people have toured the country, jade carving up more than 10 product categories over 5000 varieties, of which Decoration category accounting for more than 70% of products, accessories product category accounts for 40% of annual output value of more than 20 billion yuan, becoming “the largest in northern China jade carving craft-based processing and sales distribution center.”

March 26, Nanyang Municipal CPC Committee with Nanyang jade culture and a strong desire to open development, came to Beijing warmly recommend Nanyang first gem fairs, for the Nanyang jade industry and the tourism industry to a higher level for business.

“2008 Beijing Olympic jade souvenirs ‘harmonious Bi’ is from the town of Jinping County Vocational School of Arts and Crafts bearing system.” Town square end of the interview comrades excitedly told reporters. China’s first Olympic event, “Phyllostachys Jade” Medals of use will no doubt attract more attention and opportunities to invest in China’s jade culture industry, Nanyang jade industry in a better future even more exciting.

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