Trade show exhibitions represent a significant investment in terms of capital, operating costs and your time and effort. All of this investment is worth it when you consider the enormous amount of business which is conducted at and because of trade show exhibitions. Nevertheless, as a business you are interested in maximizing your Return on Investment (ROI) than succumbing to the marketing hype which surrounds trade shows.

The cost of buying a trade show display represents a significant chunk of the capital cost and you also have the added operating expense of storing and maintaining it. With fashions and trends also changing very rapidly, it makes a lot of sense to remove the upfront capital cost and rent your equipment rather than buy it. There are pros and cons to this, but especially for those who are just starting using trade shows, there is a an enormous set of advantages to renting compared to buying.

Reduced Capital Cost: Increased ROI

Removing the significant purchase cost from the equation leads to a superior ROI, especially if you are working on a short replacement cycle for your assets. Renting significantly reduces the cost of doing business at a trade show and if you are using a rented booth display as a regular part of your marketing and sales strategy, then you will find that though the overall cost of renting will work out greater than buying over time, you will in fact be accelerating the offset of the rental expense against your taxes faster than the capital allowances provided from buying the equipment and taking it to your balance sheet as a depreciable asset.

Booth Display Style is in Your Control

Fashions and tastes change and the trade show business is no exception. One year a certain style seems to find favor, but as quickly as it arrives another trend emerges to replace it. By renting the booth displays you are not tying yourself to one particular style which may be out of fashion by the end of the season. By renting the display, you are able to choose from the most advanced and fashionable styles and designs available without committing to buying them.

Simplified Logistics

Getting your booth display from storage to trade show venue, back to storage and ready for the next event is not always as simple as it may seem. By renting the display you can easily arrange for the supplier to have the booth display and ancillary equipment delivered direct to the trade show venue on your behalf and even arrange to have it set up for you. It goes without saying that you can have the supplier dismantle the booth and take it back to base when you are finished!

Renting the display also removes the need for you to find a convenient and suitable place to store the equipment while any maintenance is also of no concern to you.

Try Before You Buy

Renting a display is ideal for those who are new to trade show exhibition or for veterans who are looking at moving up a gear within the arena. As there is no commitment beyond the rental period, you are free to experiment and explore the possibilities and opportunities provided by trade show exhibitions and the mass markets that they give access to.

Author Bio: Mat Kelly is the president of ExhibitDEAL, a leading provider of trade show displays and accessories such as Point of Purchase Displays and rental trade show displays. ExhibitDEAL can be found online at: ExhibitDEAL.com .

Category: Business Management
Keywords: trade show, trade show costs, managing trade show costs, booth display