Getting closer to customers is something businesses strive to do every day, and now you can do just that with Point of Purchase Displays and Portable Work Stations. Both of these tools have their uses but though their function differs slightly, they share the same characteristics – they are cost effective, they are easily moved from venue to venue and they put you and your business right next to potential customers.

Anyone who has gone through a US airport or mall will have seen credit card sales people or cell phone agents or cable TV package offerings not from a retail outlet, but from a temporary kiosk or booth. In effect a mini trade show display, usually comprising of a “desk”, writing area combined with attention grabbing, promotional signage. These vendors are taking advantage of a significant retail fact – more than 70% of buying decisions made by US consumers take place within a retail environment – not on the internet, but in a retail store, mall or other shopping center.

Now this contrasts with a business problem – many products and services coming to the market are new and innovative, and getting them adopted by major retailers or even regional or local retailers can be an uphill struggle. Now with a Point of Purchase Display, you can take your new product direct to market for a fraction of the cost of getting your merchandise into a major retailing store, and certainly a lot less than investing in a shop itself!

The extremely low-cost alternative provided by Point of Purchase Displays and Portable Work Stations allows merchandisers to effectively “piggy back” on retail space already available in established outlets. As they take very low amounts of retail footage, you can gain access to retail traffic in the most expensive areas for relatively little money. In the battle to win customers, these booth displays deliver very high margins combined with very low risk due to the low cost involved. They are perfect for experimenting with new product launches and eminently suitable for moving your product and service offerings beyond the traditional retail outlets and closer to where potential customers hang out, for instance, at the airport!

The same design principals apply as with other business promotional tools – make sure you have an eye-catching design which will attract interest of your prospects, and keep your retail display fresh and inviting. Highlight your product and service offering by incorporating them into the design and display and make sure your brand takes prime position. The low cost of these displays allows you to keep up with fashions and trends, so don’t be afraid to treat these mini-booth displays as commodity items.

Make sure you consult with your trusted design partner and ask them about the options provided by Point of Purchase Displays and Portable Work Stations – the costs are extremely low, the opportunities are extremely high and with the flexibility and functionality, they provide exceptional value and a great opportunity to sell and promote your business in ways you only dreamed of.

Author Bio: Mat Kelly is the president of ExhibitDEAL, a leading provider of trade show displays and accessories such as Point of Purchase Displays and banner stands. ExhibitDEAL can be found online at: ExhibitDEAL.com .

Category: Marketing
Keywords: trade show, point of purchase displays, portable work stations,