The good weather is approaching with spring officially here and now the streets will start to come alive as more and more people venture outdoors. The outdoors represents a great market for exhibiting your business, products and services – there is more than one type of exposure available which your business can harness.

One area which many businesses neglect when they are trying to promote themselves are building wraps. You know what these are – you’ve seen them whenever you’ve seen a big, downtown construction project. They are color printed vinyl sheets which are used to cover up the construction scaffolding and construction work going on behind them. You can fully customize these with whatever photographic or images you wish and they are ideal for announcing a new business in the area before it has a “Grand Opening”. They also provide a good neighbor function in that they cover up unsightly buildings and construction work from the rest of the community and will also help generate interest and curiosity amongst your local market.

Chalk boards are a good tool for attracting traffic into dining and drinking establishments. They are also good outside retail establishments which have fast changing promotional offers and all you need is some chalk and neat handwriting to make an attractive and rustic design. These are great left outside the business on the sidewalk and they provide a very convenient display for pedestrian traffic walking by.

Point of Sale units or kiosks are perfect for taking your business outdoors. Don’t hang around inside your store waiting for customers to open the door and cross the threshold – use a kiosk outside the store and take a step towards your customers. By being proactive you are more likely to encourage foot traffic into your store. These are also ideal for taking your business into other locations such as malls, airports, parks, foyers and in fact, anywhere where there is limited space, high traffic and the opportunity to get really close to the passing traffic.

Kiosks and point-of-sale displays also provide trade show exhibitors with the opportunity to extend their reach beyond the main trade show display itself. Using strategically placed kiosks, you can cover much more of the trade show arena and help direct traffic to your main display within the arena.

Taking your business outside is an excellent opportunity to promote your business beyond the traditional media. It also demonstrates a community commitment as well as a commitment to gaining business and customer trust. No other way of promoting yourself allows you to gain such intimate contact with the public – even if they do not stop and talk, they will see you there and this is why it is so good for helping you to establish your brand identity within your local catchment area for doing business.

Take the time to discuss your plans with your preferred trade show supplier because they will have a wealth of experience in dealing with these and many other types of promotional situation. Trade show suppliers will also be able to help you understand what has worked in similar applications in the past and what has failed, so you can fine tune your promotional efforts and exploit the range of knowledge and experience they have with helping customers doing something similar in the past.

Author Bio: Rena Patton is the president of ExhibitWholesale, a leading provider of trade show displays and accessories such as pop-up displays and banner stands. ExhibitWholesale can be found online at: ExhibitWholesale.com .

Category: Marketing
Keywords: trade show hints, trade shows, trade show, about trade shows, trade show sales, trade show revenue