As the world’s deepening economic integration of the mechanism of market competition has become more sophisticated, competition among enterprises from the competition of local products, brand competition, management of competition, talent competition, technological competition, information such as the development of competition of comprehensive strength competition for business .Taking a sewing machine market and that China still has a huge sewing machinery industry market space in the internationalization trend, how to tap Chinese market, the sales potential of sewing machines, sewing machine into place in China, Xing Ye colleagues before the an important issue.

Seek to strengthen market potential business advantage

As the main body of market competition, whether or sewing machine sales business enterprise, access to customer’s influence on target market potential has become in today’s marketplace was key to competitive advantage.It is undeniable that well known sewing machine company with foreign giants, the China Sewing Machinery Enterprises in terms of technology, product quality, or brand competitiveness, and so a gap exists. China, as the world’s largest exporter of apparel production and consumption market, China’s sewing machine industry with the world’s largest, the most promising markets, coupled with inherent culture and resources, and more able to accurately grasp the domestic market for sewing machines demand for the product, and therefore open up the market, the Chinese sewing machine sewing machine brand than the international business more competitive.

Machinery manufacturing base in China has gradually improved, sewing machinery industry is gradually mature, how to play a domestic sewing machine’s cost advantage, and improve product quality and stability, enhance the competitiveness of domestic products, sewing machinery industry in China to seek market potential One of the keys.”The market needs with a considerable degree of difference” that view the Second China Development Forum on the sewing machine market has been a number of industry experts and business representatives of the generally recognized.A commodity can be customer acceptance, welcomed by the market, in addition to appropriate marketing mix, whether key to see this product consumption of the main needs of the market, whether subject to the consumer to provide the value they need.

For enterprises, the enterprise market, customers, competitors have their own “market potential.” Among them, the consumer market potential is recognized and consumer choice in the value of the degree of autonomy, reflected in consumer demand and product groups, the value of the matching degree; business marketing market potential is its ability to influence consumer perception, it is the business appeal to the consumer buying behavior, and guide the power of customer needs, is the company marketing the product from the product value held into the market needs; on market competition in the enterprise, the “market potential” is represents the competition between the two sides have a competitive advantage. “Market potential” of the comparison determines not only the interests of both the distribution pattern of trading, market participants also determine the status of the party have more market potential will be market driven.

As marketers, businesses can not only assess the market by the parties involved “market potential” of the relative status as the basis for marketing decisions, but also can improve their market potential to enhance competitive advantage.Through systematic and comprehensive analysis to determine the enterprise, consumer, market potential competitors in three areas relative position, business enterprises can clear the current market position.We exchange Po Sewing Machine Co., Ltd. Zhejiang example. Huibao company located in Taizhou, Zhejiang, sewing machinery industry, both leap in the Czech Republic, Jack, precious stones, through buildings such as markets, technology is relatively mature industry, the backbone of large enterprises, like the U.S. plane, a rising star in the forest this business . In view of this, as the sewing machinery industry in China, “the second group ladder” in the Zhejiang Department of Bao sewing machine Co., Ltd in the overall strength of the enterprises themselves, sewing the actual market situation and competitor positioning companies and many other factors were the scientific assessment, established to “do fine, strong, do big” business development strategy.

Customer focused services to create value

With the development, a seller’s to buyer’s market changes, manufacturers and distributors of ideas, marketing strategy, marketing execution should be changed with the trend. The 21st century is a long term buyer’s market, dedicated to marketing innovation, is based on my sewing machine enterprise market magic. With the continuous development of the market and changes in market demand for modern and humane process of integration, the connotation and extension services in the span of time has been accompanied by almost the entire process of product life cycle. Intense price competition in the product, the situation of shrinking profit margins, service has become the sewing machine business in the future profits of China’s value added space.

Into the diversification of demand in the market stage, the production company marketing concepts from the “production center” to “service center” into, and has a comprehensive ability to focus (products + services) in the industrial transfer. Meanwhile, enterprises should also be thoroughly garment enterprises, to provide process design and test reports, take the initiative to understand the demands made by the customer, have targeted the development of new equipment and new technology services.Service is comprehensive, is sewing equipment manufacturers, distribution companies and the link between clothing companies, customers and the market should be infiltrated into every corner. Sewing equipment production enterprises and downstream enterprises should establish long term trust between the supply and demand, dynamically reconfigurable, dynamic alliance, as their role in the process equipment division.

As the professional production of iron machinery enterprises, the Hai Weishi Machinery Co., Ltd. in the service, truly a “what customers think,” the service concept. Years ago, Visa has been a Japanese clothing company received orders, but received production of clothing fabrics used are wool, domestic ironing equipment at a time when technology can not meet the requirements of the customer, so Visa decided to technology innovation. How such a high end cashmere fabric after the ironing done without lights, and rich sense of Mao, no indentation, but also smooth and keeps, the fabric iron just right, a key technical innovation. Visa company’s technology staff design aspects from the process start with right equipment to conduct a further tests, and constantly make improvements and adjustments, the ultimate success of innovating new Jishuchanpin, meet customer order requirements, but also innovation in Ti Chu Le “soft iron” technology concept.

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