Trade Show 101
A trade show is generally industry specific and set up by companies or organizations in order to promote their products and services, reach new customers and generate new sales. They also give visitors the opportunity to find out about the products and services on display. They can be private (by invitation only) or open to the public.
Trade shows can also provide business people with the opportunity to network and make useful contacts with other people working in their industry.
Trade shows can be an important promotional tool for your business if you use them properly and maximize their potential. If you do not use trade shows effectively you run the risk of wasting a great deal of time, effort and money. Make your goals specific and measurable – for example is it the intention to sell products directly from a stand or concentrate on new sales leads’. Allow yourself plenty of time to plan and when it’s over make sure all leads are followed up.
Trade shows can benefit a company and assist in producing new sales contacts and revenues by offering:
