To grow your online business you must have an effective internet marketing campaign. Whether you wish to make use of search engine optimisation or pay per click, both could cost more than you make so beware. With a carefully executed plan, you can increase your sales and decrease the amount you spend, giving you an advantage over your competitors.

Within this article i will explain the most effective advertising methods that you can take advantage of for your own online business. You must know these methods inside and out to make the most of them or you could outsource the work from a local advertising agency.

Search Engine Optimisation

I have found that this is the most effective internet marketing method although it takes time and patience to increase your results. You must first have good on page seo and then quality back links must be built back to your website from relevant sites.

You would need to outsource this as an seo company would have many partners in which they could add back links for your site. It could take you a very long time to find enough websites that are linking back to you so you can take advantage of the list of sites that have been found by the company.

You can also use the many online article directories to grow one way back links as alot have a high page rank and will give your site increased authority for the keywords you target. Always link back to your website using your keywords as anchor text so you get the full benefit from each link.

Never use the same anchor text for your keywords or the search engines will see this as keyword spam so make sure you use variable anchor text. Your whole campaign should contain 60% of links that have your main keyword within the anchor and then 40% of variable keywords that may also contain the main keyword with modifiers.

The better the page rank of the website you have a link from, the more advantage this will be for your rankings so always target the best possible sites within your market. You can ask webmasters within your niche if they wish to link to your site or you can buy a link as another option.

Pay Per Click

This has been a preferred method of advertising for some years although the cost per click is always rising and its becoming much harder to advertise affiliate products, especially on sites such as google adwords. You must be very careful of how much you spend and make sure your keywords are highly targeted to get the best ROI.

With the adwords service, you would be best having a search engine optimised landing page for each set of keywords. This will increase your quality score as well as decrease the amount you spend on the clicks. Get your site on the content network for even cheaper clicks, i have found that a nicely designed banner on a partner site with google can provide a great ROI.

Media Buying

This is also a very effective way of advertising your internet business. This allows you to buy up space on website properties related to your subject. You can pay per thousand impressions or for the actual month. Always track any sales made from your media buying as it may take you a while to find good enough properties that provide you a better conversion.

Author Bio: Advertising agency leeds offers a fast and reliable, online marketing service that will increase your online sales. Advertising leeds are experts in seo, pay per click, brand building and website design.

Category: Marketing
Keywords: effective internet marketing,internet marketing,internet marketing methods,online business