As a seller, whether manufacturers or businesses, want to know is probably the most consumer buying habits. What factors influence consumer buying behavior? Consumers used to buy at what time the node lights? Consumers learn brand information through those channels? Xiaobian did a little investigation, for reference only.

Data: 68%
Buy the most popular light sources? Building materials, lighting supermarket.Major renovation, owners tend to gather up enough patience and wisdom, to his own small house decorated ideal paradise. With the improvement of living standards and consumer awareness of the mature alumni, consumer lighting requirements are no longer merely in the light of the level, the more eager for more decorative elements.

Survey, the highest level of consumer awareness at present is still building materials market, supermarket lighting, accounting for 68% in the survey. But the channel is never static, the survey 15% of consumers choose a shop and buy online. In the online purchase of lamps, which is simply unheard of in the past.After the financial crisis, more and more attention from the e-commerce businesses. B2B, B2C, the rise of various models. Channels may not be a change of trend in one-way to replace that other alternatives, but the coexistence of diverse, complementary new state.

Data: 57%
The factors that most influence buying behavior? Prices.Lighting prices, as 57% of consumers think that the most important purchase decision factor. In economic theory, the price as the only factor regulating supply and demand balance, almost any product purchase decisions are the most important factor. In addition, there are still 31% of consumers purchase the brand as the primary factor in the decision. In recent years, the industry leader with the constant force, and industry brand to the popular trend of more and more clear over the brand. To know that although the rational consumer price demands, the same emotional and irrational. So Op lighting Mr. Zhu Zuhuan, director of marketing, said: Brand is rational combination of value and emotional value.

Data: 52%
The most popular time to buy? Holidays big promotion.
In our life, holidays, big business seems to imply that overwhelming promotions, so that consumers develop a large pile until the holiday buying habits. The same is true in the lighting purchase: 52% of consumers choose to buy lamps when holiday sales. Node every holiday, lighting business promotion activities are not worse than any other commodity. Always alert to remind the industry: sales can not be turned into a price war. It is also worthy of attention throughout the industry.

Data: 52%
The most popular brand information channels?Network.
Billions of dollars of Chinese Internet users focus on the real estate network, the Internet generation after 80 become the main consumer, the rapid development of Internet media … … many of the factors indicate that the network will not only affect people’s way of life is becoming a medium, or even change the entire manufacturing industry, sales such as market conduct. 52% of consumers said brand message through the network of light, enough to illustrate the problem. The rapid growth of online shopping also for the entire industry’s sales channels to provide a new possibility.

Author Bio: I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform. http://www.cheaponsale.com/ contain a great deal of information about professional hairdryers,murphy bed office,reclining sofa, welcome to visit!

Category: Marketing
Keywords: professional hairdryers,murphy bed office,reclining sofa,