The second half of last year, Guangdong exported toys began to appear volatile, export volatility, significantly reduced the number of export enterprises. And through a “reshuffle”, the current business situation has stabilized survival, number of enterprises out of export markets, companies tend to significantly large scale, real high management level of enterprises to new life.

Toy exports stabilized.

Analysis of the data from the Customs this year, Guangdong’s toy exports in spite of the significant downturn, there are still 6.3% growth, and signs of a rebound in the third quarter.

According to Guangzhou Customs statistics, in 2008 the first three quarters, the Guangdong toy exports 4.47 billion U.S. dollars, up 6.3% over last year, an increase over last year dropped 16.2 percent.

The second half year is the peak season for toy exports this year was no exception, into the third quarter, the Guangdong toy exports cyclical upturn. Compared to last year, due to effect on July 1 last year, the export tax rebate rate down, leading enterprises in the first half of the export rush off in the third quarter, exports fell more, in the low base last year, the case of exports this year in September Guangdong toy exports increased more than last year, monthly exports of 840 million U.S. dollars, up 17.7% over the same period the previous year, becoming the highest month this year exports.

From the way the export point of view, to Hong Kong and Taiwan enterprises as the mainstay, the export processing trade is still growing, and to private enterprises as the mainstay for general trade exports have declined. According to customs data, the first three quarters of this year, processing trade in Guangdong toy exports 3.15 billion U.S. dollars, an increase of 4.8% down year on year increase of 17.6 percentage points, accounting for 70.6% of total toy exports; general trade continued to decline, export 5.3 100 million U.S. dollars, down 6.6%. Correspondingly, the first three quarters of exports of foreign-invested enterprises still achieved 9.3% growth, while exports fell 2.2% in private enterprises, individual businesses and exports plummeted 66.7%.

Industry reshuffle “Ebb Tide”.

So far, in this round of economic downturn, the large enterprises show a strong anti-risk ability. Guangdong toy export enterprises from changes in the number you can see in this industry, “Ebb Tide”-style shuffle under way.

Since 2007, two major events on toy exports key influence: First, in July 2007 a large area of China to adjust export tax rebate, toy export tax rebate rate down two percentage points; Second, in September spate of two multinational corporations recalls of Chinese toys, Chinese toy industry to take the initiative to adjust, greater supervision and quality control department does not allow a group of small, non-standard enterprises engaged in export.

In Guangdong, there are a large number of enterprises were abolished export licenses, which makes the second half of last year, with export performance of the toy companies (including manufacturers and trading companies) suddenly decreased.

Experienced a recall, such as the impact of lower export tax rebates this year after the Guangdong toy export enterprises are involved in the U.S. subprime mortgage crisis, rising production costs and other problems. Three quarters of 2008, compared to last year, have actual export toys from the 4820 corporate records was reduced to 1554.

After a reshuffle, this year from the second and third quarter, the number of enterprises in Guangdong toy exports had tended to a relatively stable, and more towards large-scale enterprise development.

Customs data showed exports in the first three quarters of more than 10 million U.S. dollars with 77 companies, more than seven a year earlier, total exports of 2.9 billion U.S. dollars, up 15.6% over the same period of Guangdong toy export value accounted for 64.9%.

That is, the Guangdong toy exports this year over such advertisements by the above 77 companies exported. The small toy companies plunging exports, exports in millions of dollars less than 1087 enterprises, thousands of enterprises that export total was only 200 million U.S. dollars.

Financial crisis would not lead to “close down”.

It is noteworthy that, despite the large enterprise anti-risk ability, but subject to market fluctuations are inevitable, the first three quarters of this year exports of Guangdong toy companies in over 10 million U.S. dollars, 8 companies declined by more than 20% of exports These large enterprises are also facing reduced orders, layoffs, shrinkage problems.

Toys, entertainment goods, as in the case of the economic downturn of the economy must first be the impact of the Guangdong toy exports this year are showing a major market decline. The first three quarters of the Toy The top three export markets were the United States, European Union and China’s Hong Kong, Guangdong toy export value accounted for 75.8%. Among them, the United States and Hong Kong’s exports declined, exports were 18.6 billion U.S. dollars and 410 million U.S. dollars, decreased by 2.5% and 13.9%, exports to the EU there have been more substantial decline.

Recently, Smart Union toy factory in Dongguan, Guangdong collapse, leading to more than 7,000 workers jobless, the incident in the toy industry in Guangdong has aroused strong repercussions. Guangdong Toy Association, LI Zhuo-ming that, despite the market environment and is more severe, but the international toy market is still there, the Guangdong toy exports is moving towards stability, not large-scale bankruptcies and closures of the phenomenon.

Some toy companies that companies should Dongguan, Smart Union as a case point of view, co-Jun is a problem in the capital market, and not due to reduced orders lead to bankruptcy. Effect from November 1, China raised part of the labor-intensive and high-tech, high value-added export tax rebate rate products, toys, 11% export tax rebate rate will be raised again to 14%, the implementation of this policy will undoubtedly pick up the toy industry to bring positive effects.

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