Recently, see Cuba and China’s Haier Group on signing LED street lamp project news, news that the Cuban National Grid executive director Raul Garcia after seeing the effect of LED lights that together with National Grid to speed up the Cuban and Haier’s energy-saving lamps pace.

Read this news, I feel that Haier is indeed the first one will seize the opportunities of the company, is a company most focused brand, is one able to grasp new technology and new trends of the company.

In recent years, global warming on the environment, greenhouse gases, energy depletion and so more and more discussion, and China started to increase energy conservation and environmental protection propaganda out of the market requirements of energy-efficient appliances. Recently introduced new standards on electricity charges, which indicates that energy conservation and environmental protection are inevitably become the focus of attention and the world the most.

But the energy conservation and environmental protection is not only a slogan, it is a great business opportunity. Public street lighting as part of strategic goods, must ensure that durable, but also energy conservation. LED lamp life is 6 times the sodium, while saving up to 50%, and more environmentally friendly than the sodium. Haier’s energy-saving lamps LED 1, an annual savings of at least 233 kilograms of carbon dioxide emissions, equivalent to saving two 30-year old trees.

Haier seize the opportunities of this energy saving, LED lights will be a way to sell its own brand abroad, and is the first time Chinese enterprises, large-scale LED lights will be sold abroad, enough to reflect the multinational Haier on the market opportunities of this keen grasp.

All along, Zhang talking about export licensing and export record the relationship, saying Haier must create export license. And Haier has always insisted on exporting their own brands, including Haier refrigerators, Haier air conditioning, Haier, Haier phones. Currently, we are pleased to see that the Haier brand can stand in the United States, Europe, Asia, the Middle East and other parts of the world non-Haier is indeed a laudable global brand. For example, Haier wine cooler on to their own brands well received in the U.S. market share. Export of independent brands may encounter many difficulties early, but it is time to shape the brand. Haier is also the reason why is the main reason for global brands. Cuba LED lights project once again confirms the importance attached to the Haier brand.

As we all know, LED lights are now a number of patents held by Philips, Siemens and other foreign brands in the hands of domestic LED lighting companies have stayed basically the stage for the giant foundry, and did not want to build brand ideas and courage. Haier was the first to own brand of LED lights exported, it is indeed an innovation, but also to remind the domestic enterprises to accelerate LED lights create their own brand, only in this way can have long-term competitiveness.

Haier appliances are doing, but the home appliance industry is not a new industry. Future energy-saving environmental protection, intelligent health care, medicine and new materials industry is considered the most promising industry, which is recognized by Bill Gates and Warren Buffett are the most promising industries.

As a home appliance company Haier, if it continues to stick to the current home appliances, is bound to miss several new industries. Therefore, the rapid entry of these new industries will help optimize the product structure, but also allow Haier will not fall behind the competition in the future. This new technology, new products, rapid response is ruthless and more businesses are unable to do so, and this is the reason why China’s Haier appliance brand first reason.

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Category: World Affairs
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