Every day, I like to take an hour off and go for a swim. It kind of breaks the day up a little and since I start at around 6 am, it’s some great recovery time.

Plus, I don’t think many people realise just how good the salt water actually is for us. Not to mention what the sun does for our vitamin D levels and overall health.

Anyway, as I was swimming yesterday, for some reason the movie Forrest Gump came to mind. And his famous saying:

“Life is like a box of chocolates. You never know what you are going to get next.”

And there’s some truth in that saying.

Today, you and I don’t know exactly what’s going to happen.

We don’t know if the prospect we are meeting will buy from us.

We don’t know what results we will get from the letters or emails we send.

We don’t know if our computer will work or malfunction, if our suppliers or staff will decide to move on or continue on with us.

There are things that are out of our control.

But on the other hand, our mindset does somewhat allow us to predict fairly accurately what we will get next.

For instance, I know I will achieve a 7 figure net income. And I know I will influence hundreds of business owners to increase their profits.

Is that arrogance? Not at all.

It’s just something I know will happen for two reasons. I sincerely believe that anyone with a burning desire, commitment and belief in themselves can create whatever they damn well want.

And it gets even deeper than that, because if you start measuring your statistics and set up the right systems, you can also start predicting how many new leads will come in each week, how many sales you will generate, etc.

I.e. If I place this ad, on average I will generate 30 inquiries. From those 30 inquiries, 6 meetings will be generated.

From those 6 meetings, 2 sales should be generated.

Obviously, it doesn’t happen every single time.

But you can predict the averages with amazing accuracy.

Why?

Because marketing is science. Success is science.

And we, as individuals are entirely responsible for our success or failure.

And that’s why I think “Life is like a box of chocolates” has some truth to it, but people can also use it as a cop out for things just not going their way.

Kind of like the “go with the flow” analogy I used to hear when I was a new age hippie in my early twenties.

Sure. It doesn’t hurt to let go of control once in a while. But if you go with the flow, you’re also likely to end up swimming into a school full of piranhas.

So today make the decision to decide what you are going to get next. And then grab the bull by the horns and take the action to move yourself into the direction of your dreams.

Author Bio: Scott Bywater is an advertising copywriting expert and the author of Cash-Flow Advertising. To gain access to all of his copywriting tips on how to get more customers via his eye opening “Copywriting Selling Secrets” newsletter, simply head on over to his web site at http://www.copywritingthatsells.com.au

Category: Marketing
Keywords: copywriting,advertising,marketing