Advertising for hotels is very important in reaching and interesting people so that they will choose to make the hotel their lodging while in the area for business or pleasure. If you are responsible for the advertising campaign, you should recognize that there are important things that potential guests look for when reviewing the suitability of a hotel. Here are some of the features that should be part of the advertising if you want to appeal to guests.

Most guests want to know what the rooms look like. If there are different types of rooms, images of each should be available for guests to look at. If there are courtyard styles and parking lot styles, that’s probably important to let customers know. Some hotels have balconies with certain rooms or perhaps access to a private beach from the room. Those features are important for guests to know when they are picking their preferences.

Of course, the prices of the various rooms will be important to guests who are asking about reservations or who are browsing a website. If there are discounts, they should be clearly stated. If prices are different on weekends than on weekdays, guests don’t want to be surprised by the bill.

Advertising can piggyback on nearby interest sites or activities. Not only does this make the advertising less expensive, but it also means more traffic for the hotel site. Links can be a great way to promote your facility with little additional cost. Let guests know if there are festivals, concerts, sports events and other activities that will draw visitors. You may find they will stay in a hotel that has the most information about where the event is and how to get there from the hotel.

Advertising should include information about where guests can find food and drink. Many hotels provide information within the rooms about local eating and drinking establishments. Those websites that give you information about where the nearest Italian restaurant is, or where you can find a sports bar will be of more help. This can be done through links. A well-designed website will invite browsers to look at dining choices, but will bring the guest smoothly back to the hotel site.

When guests are looking at hotel advertising to determine whether the facility is appropriate for business trip stays, they need to know what business amenities are available. Is Internet, even high-speed Internet available. How about fax machines and copiers? Some hotels provide quiet office space or cubicles for guests. If you have these extras, it’s important for guests to know about them. It could make the difference in whether or not your hotel is the one selected.

Even the most complete advertising campaign is of no value if it is not reaching the right people. You must be creative in getting the advertising in front of people who are most likely to use it. The Internet makes it possible to link activities and lodging easily. Take advantage of this feature to gain more traffic.

Advertising for hotels must make use of different media forms. The Internet is widely used now, but don’t lose site of brochures, pamphlets, television spots and others. The cost will vary in effectiveness, but should be kept in mind when scheduling marketing exposure.

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Category: Marketing
Keywords: hotel advertising,advertise your hotel