Bathroom sanitary ware brand is very important, it is learned that there is a tough guy image on screen, the screen outside in the warm gentle gentle glory, product appearance and Gaussian Stern was under the deep feelings of a gentle life of this consistent product of cultural identity. The “star” + “star product” strategy rendering the market environment, through the mass media, professional media integrated communication, expand product awareness. This is the Gaussian into the demands of celebrity endorsements.

Gaussian is not sanitary industry celebrity endorsements of the pioneers, and certainly not the last one. First, “and as + Lin Chi-ling”, “TOTO + Kelly”, “Hui-up + Betty Sun” and “Nine Mu + Deng Jie,” “brilliant plumbing + Chen Luyu” and “Hang clean + Pu Cunxin,” after “in the Yu + Guo Jingjing “and” Whale + Li Zaining wave “modes. Please celebrity endorsements sanitary ware brand has become the norm and apparently inevitably have a professional industry which are not good. But in fact, compared with the tile business, celebrity endorsements seem sanitary enterprises and promote the importance of branding options.

Tile is fire and earth art, bathroom is a blend of water and people. Soft sides with hard water, just soft people with gender, we can easily find, constant clean inviting Ambassador Pu Cunxin national welfare, more attention to the shaping of national brand; in Yu signed “diving queen” Guo Jingjing, Chinese and the Chinese Yu brand in the “shower culture” on the spiritual aspirations.

Sanitary production enterprises difficult to contend with the tile business, yet it can be money in inviting all celebrity endorsements, showing the size and strength not affect whether the introduction of the brand main cause of the stars. Of course, for the sanitary ware brand, the celebrity endorsement itself is only the beginning; really need to play up the brand “star” out of the workshop into the media into the public needs celebrity endorsements continued use of mass communication channels to obtain the multiplier effect chart line the world. Hang Clean Hands Pu Cunxin landing CCTV enjoys popular support, is undoubtedly more successful operation of celebrity endorsements of the case.

Denied, sanitary enterprises pursue and market the brand into high priority, but the brand transfiguration from the public sector brand, in addition to other mass communication channels, more important across the board through the terminal channels, so that products on the market well covered. In the real marketing, the “stars” can do at best to play the spiritual “star effect” only genuine movement towards product sales, in the end fighting in the frontline sales staff and Jingxiaoshangdeng “alternative Stars” .

Bath 2010 competition heating up into a star war trend nowadays, businesses small and large businesses are popular “celebrity endorsement” to promote the brand model, consumers face the overwhelming “stars”, will inevitably produce Shenmeipilao, plus some consumers are more rational evaluation of reverse star will produce, especially local “quality gate” frequent today, not every consumer on the celebrity endorsement of the so-called big brand to trust. More rational consumers, the product and the “stars” before, on product quality, performance, appearance, comprehensive evaluation, often higher than on the override on them “stars” of acceptance. To apply the words of their “star could not eat.”

In addition, not overlook the fact, “Star” is also a two-star experience in the credit crisis, it is inevitable endorsement of the brand were caught; Similarly, when the endorsement of business failure, resulting in major negative social effects, star also not been spared, celebrity endorsements, for both the enterprise and the star is always a prospering harmed the interests of the cooperative binding.

Of course, at least in the sanitary industry, in almost all have the ability and ability to engage in celebrity endorsements, and are strong in the industry, enterprise wide influence in determining the need for celebrity endorsements, and select which celebrity endorsements, they make a comprehensive consideration on and depth of planning. Celebrity endorsements do not rule out the situation after the price surge, but at least the product quality can be guaranteed. 2010, endorser wind industry will become more significant in the bathroom? Celebrity endorsements really sanitary companies build international brand, “required course” it? We will wait and see, wait to be developed.

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