No matter how well designed and how colorful, your company logo alone cannot provide enough ground for your products to gain a firm footing in your targeted market on any trade show. You have to theme your custom display in such a way as to make your booth attract people and give them a glimpse of what they stand to gain by patronizing your products. For this you will need to consult with the real experts. It is all about the words you choose to display on your backdrop or in front of your display booth. This sort of thing is all about the right color combinations and the most revealing designs that say nice things about the kind commodities and/or services you offer.

Because you are a businessman who is paranoid about wasting valuable time, you will probably decide to take your own good advice and bring the matter of your booth’s custom display to the attention of the best experts. Obviously you can find them in the very companies that supply the most popular trading display equipment. You should not be surprised at how quickly they can figure out a custom display that appropriately complements the attractiveness of your wares and affirms your good reputation as the vendor of such fine products. Remember you won’t be starting out fresh from college, These companies will already have a wide variety of tables, frames, lights, chairs and backdrops to use as the starting point for defining what you really prefer deep inside.

You can cook up your custom display in two ways. You can try mixing and matching elements of several display sets; a table from the tropical booth and a print from the Mexican display. Alternatively and more wisely you should let the people in the display rentals company do the selection for you.

On the other hand, you could submit a drawing to them which depicts your rough approximation of what you want your booth to look like. This is just to get them started. Provide them with something to sink their teeth into and get into the right mood to edit and modify your drawing until it looks perfect. Reference points are invaluable for making sure everyone understands what everybody else is saying about the same display booth.

People don’t think much about product displays that look like most other product displays in most trade shows in most cities. Establishing a unique custom display for your booth is one way of making people remember you. Not everyone will be ready to buy on the first day of the trade show. Most people prefer to think about their options first at home. Then when and if they come back, you can be sure they have decided to transact. And if it so happens that they have forgotten what your booth looks like because it looks like everyone elses, you lose one client because of your common-looking stall.

Actually a well thought of custom display can be the starting point of an impressive career because that is one way to build an good business reputation. The old adage about beauty and action reads backwards nowadays “Beauty does as beauty is.”

Author Bio: Justin Shannon is a writer for POP And Exhibits which offers Custom Display and Trade Show Booth.

Category: Marketing
Keywords: custom display,trade show booth,trade booth