Kids Family Clothing Consumption

According to the statistics of children under 16 years of age in China reached 380 million, six years of age is 171 million, 7-16 years to 170 million. One child account for 34% of the total number of children, reaching 129 million. Children can be divided into five groups: baby (0-1 year old), children (1-3 years), children (4-6 years), in children (7-12), big boy (13-16 years).

Consumer groups of children have their own unique personality, who was born in a more favorable environment, in this digital age, with their memory, imitation, and therefore most of them are active in their thinking, outstanding personality, the pursuit of natural, self-confidence, self-reliance and fashion.

However, poor self-control, dependent, manipulative ability, they often attracted me. This is a more mature group, a significant pocket money in hand, know how to dominate. At present, the average monthly pocket money to children in large cities was 76.

Most children are now only child, on television programs a great option, also open to new things, determine their great impact on household consumption. Compared to domestic brands, foreign children are more inclined to brand identity, mainly because these brands and more fashionable suit their personality. It is noteworthy that children do not have the right purchasing decision, especially in children under 12 years of age, most parents tend to buy specific brands, but 60% of the parents will listen to the views of children.

(1) 0 years to 5 years pre-school children, almost entirely dependent on their parents decisions. Advertising in planning children’s clothing ads, parents should discuss requirements as the main object, tell them that your product will make the baby grow faster and healthier to buy your product they believe is a correct choice.

(2) 6 to 9 years old. A group of like the popular group, and the most heavyweight of TV viewers. With age, status and consumption rising, they affect the ability of parents growing shopping behavior. Advertisers To Quchong in this group, we must understand them in the end is like the “carrot” or like “vegetables”, the advertising appeals of the basic framework of the building in their demand for consumer psychology and consumer behavior on top of its identity and accepted.

(3) 10-year-old to 13 years old, a group of young people like imitation of this phase of increased spending power of children, in many cases, they are not only involved in purchasing decisions, but will also become home to buy in key decision-makers. Children at this stage, seeking to imitate the appearance and behavior of adults. If the heart of worship would be a great buy star associated with popular products, making them more eager to share popular with young people. Kids at this stage in the planning of advertising, should understand their psychological basis, based on their hobby-related products to design the style, color and packaging, with a match up with a way to communicate.

(4) 14-16 years, this group became the family’s key decision makers, and in the consumer not only has its own decision, on household consumption, such as home appliances, computer, daily consumption discretion. Mainly because they accept the message quickly, and extensive knowledge. Consumption tend to reason, like fashion, the pursuit of freedom.

Thus, parents in the family purchase decision-making process of the role played by decision makers is not absolute, and the child is not a single market, it is so only by understanding the characteristics of children’s hearts and consumer behavior, corporate and advertising people who can develop and maintain the children’s market. China children’s wear advertising, only grasp curious children, imitation, convergence and other psychological, fits the “well-being of children” face fill the entire TV screen.

Relative to domestic monotony of the “Happy Children” ad faces a number of successful children’s clothing ads abroad with its unique selling proposition, strong cultural brand in the game, provided us with some valuable experience is worth learning.

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Category: Family Concerns
Keywords: sirens clothing store,kids beanbag chairs,children clothings,

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