Industry forward, enterprises should set up the doors and windows doors and windows are not to rely on brands with low prices to win. “China’s door and window products cheaper it? Why the price of Chinese products so cheap?” In most people’s eyes, the Chinese domestic enterprises to their own doors and windows market is “let out”, and mutual strife of domestic enterprises to foreign enterprises meat-grinder Lee.

During the two sessions this year, as the NPC Hui-Wen Wang urged domestic enterprises to establish a national brand, as soon as possible get rid of “cheap” image. Quality windows and doors domestic than foreign disappointing? So why should those foreign brands come to us to OEM? The doors and windows in the domestic product price war that has been accumulated, some businesses do not pay attention to the brand do not pay attention to money into the product grades improve, this is the brand lost the right to blame one of the industry discourse. This company should be eliminated.

All along, the “affordable” is synonymous with the Chinese doors and windows products, but also of Chinese products in international markets where the core competitiveness. In the windows and doors industry, Chinese brand’s international influence has yet to be raised on behalf of the processing, OEM products into the mainstream of China’s development mode window. In recent years, domestic companies and international brands have begun to play together.

Although the doors and windows well-known international brands to enter the beginning of reform and opening up the domestic market, in the minds of consumers left deep impression, but the Chinese windows and doors industry from scratch, from weak to strong, which has no lack of good business and good brand, but no shortage of good technology and good products is the least of a good industry operating rules, too many “hidden rules” and no erosion of the market rules, some short-sighted and lack of business ethics in the enterprise will muddy the water market.

Our products and foreign products is not much difference, why is the price people are our good times, imports a minimum of 30 to 50 dollars, and we export a product an average of only 10 dollars. “How to change this situation? Experts suggest that there should be a reasonable door and window industry restructuring and establishing a good business rules.

By the international financial crisis, industry by 2009 domestic and international market environment will remain severe, as the industry leader in doors and windows should further strengthen their confidence, of the crisis as an opportunity to change challenges into opportunities. Financial crisis in a sense, national windows rebranding is an important opportunity for the right words.

With the number of low-added value, relying on low-end OEM windows were eliminated in the market, the backbone of a group of outstanding industry will further show their brand and market influence. Market downturn is not terrible, terrible for all of us no confidence.Doors and windows enterprises should pay attention to these key, create their own brand, breaking self-development.

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