Although the palladium market, the Mainland of China and the international there are many different, but the industry remains on the mainland palladium from the international market have a strong interest in the information. In September during the Shenzhen International Jewellery Show, International President of the Association Zhuangzhi De palladium (Mr.John Stark) came to Shenzhen, and close communication between Chinese business owners.

In introducing the international market dynamics palladium, he said the two messages: “palladium wedding market in North America has achieved good results, many international top brands started making luxury palladium.” In the global market, palladium Jewelry is a new near jewelry; the world is still groping to promote palladium in clocks and watches, luxury jewelry industry to use the field. Industry on the Mainland, these international developments are also expanding their ideas.

Impressive performance of the wedding market in North America.

“In North America, palladium wedding jewelry accounts for 20% market share.” Zhuangzhi De International President of the Association, said palladium, palladium wedding jewelry is currently the main market in North America. In the West, the new people get married at the same time for engagement and wedding ring needs, which constitute the main body of the wedding jewelry market.

Previously, couples married in the exchange may be the platinum ring; now, these rings became part of palladium. This also reflects another message: the international precious metals markets, platinum, palladium has some competition. Zhuangzhi De confirms this view, “the existence of international precious metals market competition. Palladium, platinum, white K gold, there is competition between these white metal.”

What enables consumers and businesses in North America began to choose palladium? Zhuangzhi De considered cost-effective. Raw materials in the precious metals market, with the platinum group metals, platinum and palladium prices of raw materials more expensive raw materials, which led directly to the weight of platinum jewelry the same price a lot higher than palladium jewelry. “For consumers, cost-effective to buy palladium jewelry.” Zhuangzhi De said.

Jeweler select “Palladium” is also the same reason. Jewelers are looking for cheaper than one kind of platinum than the “cost” high, consumers willing to accept the white precious metals. In fact, some jewelers have been on the past, precious metal production process was improved. Precious metal jewelry in the surface of palladium, rhodium instead. Because palladium is relatively cheap, have an advantage.

Zhuangzhi De brought another message that palladium into the luxury market. “Bulgari and Louis Vuitton to create a luxury to use palladium. Athens, Chopin, Parmigiani, Cartier watches have introduced palladium.” In addition, the International Association of palladium is also working with other international brands to discuss cooperation.

Although palladium in the luxury market a breakthrough, but the palladium jewelry in China, currently the mainstream orientation is not a luxury. This stage, palladium position in China is “fashion.” This is mainly derived from the microstructure of palladium for platinum cheap price, large size.

In China, some of the second and third tier cities, palladium jewelry has a good long-term sales. In these cities, the motive of palladium consumer spending is not a “luxury experience.” Palladium into the consumers in the process, the relatively inexpensive price advantage has played a catalytic role.

International luxury brands that are using the palladium of the news, some Chinese industry’s first reaction is that this will be the Chinese palladium markets what effect? Currently, this is a no answer. In Shenzhen, Montblanc store sales have been made with palladium luxury. Montblanc customers can buy from the belt buckle made of palladium. However, the vast majority of Chinese consumers, the palladium jewelry is still an affordable, accessible fashion jewelery.

Differences in foreign market.

Palladium in Zhuangzhi De introduce the international market, the international palladium Chief Representative, China Jian always accompanied by side. Combination of palladium market in China, Li Jian said China palladium market and other countries there are many differences: First, although the international luxury brand in the use of palladium, but the Chinese customers do not generally buy into palladium as a luxury; s Second, while palladium has made the marriage market in North America results, but palladium wedding jewelry to occupy the Chinese market is still difficult.Li Jian said: “The palladium jewelry in China, the development should be to fashion. Because China already has the spending power of consumers to accept a new precious metals.”

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