Since the beginning of last year, seven wolves, 9 livestock Wang, Bin Yi slaves, and many other enterprises in Quanzhou shoes set off an upsurge of e-business testing the waters. Recently, Pust, left bank and other clothing brands to catch up with the tide.

Recently, Fujian Pust Garments Co., Ltd. Taobao Official Online Shop was officially opened. As the leading representative of Quanzhou sweater woven, knitted products from the start Pust, products ranging from infant to adult clothing children wear, and even older equipment. Responsible person of the company, this one will provide consumers with the original better, more convenient service, on the other hand is the diversification of sales channels, improve the technology of the times. Not long before, with well-known apparel brands for the left bank of Quanzhou, also began to enter e-commerce.

In the international financial crisis and the increasingly competitive market against the background of network sales for its fast, convenient, selective and arbitrary advantage of the strong favorite to become the young consumer shopping channel. “Fujian Pust Garments Co., Ltd., chairman of S & P said Kun-Cheng Tsai, apparel companies at home and abroad if it wanted to intense competition, on the one hand through the network to meet new partners, and the need to receive the latest feedback information, to master the first time, industry information, enterprise information in a timely manner and will be released out.

Kun-Cheng Tsai general introduction, and general Trading Online Shop than Pust is taking the one-stop service line marketing. “If the sweater flawed, model discrepancies and other issues, the customer may contact the company directly, get professional service, and even directly to get a new.” He said.

Industry generally believe that, with e-business environment is becoming increasingly mature, Online Shop the form of network marketing has become the industry trends, which may be Quanzhou clothing store business from the wholesale system to another marketing change after.

IResearch Consulting study shows that the number of Chinese netizens reached 384 million, net purchases of clothing as a potential very large subscriber base is expected to clothing apparel online shopping transactions accounted for the proportion of retail sales in 2012 expected to reach nearly 17% sales will exceed 80 billion yuan.

It is understood that, in the face of a huge market, including the Younger, including traditional clothing brand has been more and more to the e-commerce team. As of now, the Li Ning, Peak, 361 degrees, seven wolves, wit, Lee Lang, 9, animal husbandry and Wang domestic apparel brands, consumers can find in the Mall Online Shop the official flagship store. In addition, first-line brand-based online marketing platform YouS-tars, are now being Energie, Armani, DIESEL, dozens of international brands of all ages.

And in Quanzhou, “newspaper reported net” shopping platform, Shishi clothing city of e-commerce platform, we Wong of clothing, shoes, nets, making more than budding e-commerce sites, a number of innovative services and professional level to reach or even exceed domestic the level of well-known e-commerce sites.

Industry expert analysis, shoes and apparel market as the most fire in recent years, the vertical field of electronic commerce, making shoes network, VANCL initial success of brands such as networks, has led to Li Ning, seven wolves, and other traditional clothing companies recognize the need to join the boom. Taobao on the spontaneous formation of Li Ning products online shop has sold more than 700, the Online Shop 2007, the amount of sales of water close to 100000000 yuan.

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